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- Plan, execute and optimize digital marketing campaigns to maximize campaign effectiveness
- Strategize and amend plan in order to support brands & brief creative team accordingly
- Working with various stakeholders (both internally & externally), you will launch campaigns & optimize accordingly to get the best results for brands according to set objectives.
- Analise and present findings from campaigns to the business to facilitate decision making processes
- Supports the function to explore ways of improving existing digital marketing techniques to enhance operational efficiency
- Coordinate with agency to optimize paid campaigns, across an array of digital marketing platforms including but not limited to, Facebook, Snapchat, Tiktok, retargeting platforms & Google.
- Report brand & present campaign analysis to marketing & procurement team based on KPI's (CIR, CPC, , CPI, CAC, etc.)
- Budget tracking and monitoring to ensure peak trading periods are well planned & best results are generated
- Advise on optimization / bidding / competitive strategies across all platforms
- Share paid media knowledge with best practices
- Good understanding of affiliate marketing & influencers
- Hands on experience on paid channels & retargeting FB, SC, Google, Criteo, RTB House, etc.
- High quality presentation abilities
- Strategizing, Planning & Executing campaigns across multiple platforms and conduct daily performance analysis
- Providing recommendations for performance improvement and monitoring monthly targets to adjust campaigns as needed to achieve objectives
- Driving App Installs and App Re-Engagement through Google, FB and other paid Social campaigns
- MMP & Google Analytics tool to use in improving the campaigns performance.
- Using the smart features of Smartly / Vidtech / Stitcherads Tool to optimize the paid social Campaigns.
- Conduct analysis on all campaigns & brands across all platforms and optimize to get the best results.
- Report on progress against goals and other relevant metrics to Liner manager & HOD
- Implementing and continually testing new creative messaging, landing pages, campaigns and marketing tools
- Assist creative team with best practices to design communication for performance marketing channels
- Excellent analytical and critical thinking skills, combined with strong verbal and written communication skills to ensure all requests from other business units are clear and objectives set make business sense.
- Demonstrated ability to work effectively with cross-functional partners in a collaborative environment
- Demonstrated ability to influence senior stakeholders throughout the organization, both technical and non-technical
- Develop strong replenishment and allocations capability, promoting a culture of inclusivity, empowerment and accountability.
- Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year
- Takes ownership of his/her own learning agenda by identifying development needs in consultation with the manager and agreeing on the individual development plan which goes beyond just training and development
- Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth
- 3+ years of experience in a Digital Marketing role with a solid understanding of the fast fashion industry
- Knowledge and Skills
- Proven success in Performance Digital Marketing
- Expertise in A/B and other testing methods
- Executional experience with FB ads manager, Google Ads and knowledge of affiliate marketing & retargeting
- Enhanced knowledge of web analytics and App (MMP) Platforms, including deployment of tracking codes
- Good time-management skills
- Strong analytical skills to find trends and optimization opportunities from performance data
- Certifications across META & Google advertising
- Adobe illustrator
- Highly proficient in Google Analytics Additional Information
Digital Marketing Analyst - Dubai, United Arab Emirates - Al Tayer Group
Description
About Us
As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world's best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few
About The Role
This role is responsible to maintain and optimize Paid Media performance campaigns across all ecommerce and Omni domains
What You'll Be Doing
About You
Preferably but not required: A degree in a quantitative field such as Marketing, Information Technology, Computer Science, Business Administration, or any other related field
English & Preferably Bilingual (Arabic + English)