CRM MarTech Manager - Dubai
1 week ago
Job Summary
We are seeking a highly skilled and innovative Crm Martech manager to join our Global CRM team. The successful candidate will play a critical role in executing our segmentation and personalisation strategies.
Responsibilities include leading the martech function for predictions owning the roadmap for tools such as CDP engagement platform analytics experimentation and data pipelines configuring managing CDP connections analyzing customer behaviour identifying key segments triggers opportunities for personalisation upsell building maintaining audience definitions defining tracking plans event taxonomies partnering with Data metrics dashboards writing API requirements payload specifications templating scripting dynamic content complex personalisation logic maintaining up-to-date documentation collaborating stakeholders lifecycle strategies commercial objectives clear lifecycle goals test plans KPIs.
Job description
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