Head of Digital - Dubai, United Arab Emirates - Abbott Laboratories

Abbott Laboratories

Verified Company

Dubai, United Arab Emirates

1 week ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.

You will have access to:

Career development with an international company where you can grow the career you dream of.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

About Diagnostics Division

We're empowering smarter medical and economic decision making to help transform the way people manage their health at all stages of life.

Every day, more than 10 million tests are run on Abbott's diagnostics instruments, providing lab results for millions of people.

Our rapid diagnostics solutions are helping address some of the world's greatest healthcare challenges.

Abbott Rapid Diagnostics is part of Abbott's Diagnostics family of businesses, bringing together exceptional teams of experts and industry-leading technologies.

Head of Digital
This position works out of our UAE location in Abbott Rapid Diagnostics Division

Primary Objective of Position

Be a role model to lead the "digitalization" of the Rapids ID organization in EMEA, setting up the digital strategy, and building the digital capabilities of the organization, at area and country level.

Drive brand related programs and activities to ensure Abbott's brand reputation, voice, perception and image is safeguarded and represented in an optimal way.

This includes as well driving brand awareness related campaigns and activations around the brand overall, specific programs as well as existing and new product launches.

Support in driving new and innovative business models for our various products and services.

This all with the aim to help drive the business, so that the organization's short and long-term business objectives are met, comply with regulations and standards, and protect the organization's public reputation.

What You'll Do:

Lead the development and execution of integrated Digital marketing and communications campaigns, including collaborating and actively problem solving with crossfunctional peers in marketing, Public Affairs to ensure timely and strong execution as well as ensuring alignment with the business objectives and goals.
Direct and manage the execution of Digital brand related projects and sales campaigns, along with ensuring clear metrics and KPIs are in place to increase brand awareness and loyalty
Drive our brand positioning and image beyond our owned media, through environmental cobranding projects with our customers (pilot sites)

Digital & E-commerce

Analyse and report on online marketing channels to reach performance goals through strong collaboration with media planners, public affairs and contracted agencies
Optimize Abbott ́s own

- and partner owned E-commerce web sites performance and monitor wed site traffic & conversions

Ensure our brand is effectively represented on various online/digital channels, such as our websites, Linkedin, partners' websites etc
Set the strategy for our marketing automation campaigns, ensuring the creation of yearlong alwayson automated journeys
Strengthen Rapids ID's digital capabilities by building inregion (EMEA) digital knowhow
Assess the business for opportunities to leverage digital tools to optimize and simplify work across the various functions

- "Digitalize" Rapids ID and increase digital capabilities of the Region (EMEA) in Headquarters and countries

Marketing Planning

Set and drive internal and external communication programs to create awareness and drive engagement with our brand and products, including online/offline channels.
Lead content generation to be used in both online and offline channels
Drive/support the creation of new opportunities/business models for private/public sectors beyond our direct customer (the lab & physicians), through creating messages/content, promotional material and various communications.
Manage our media plan for our promotional campaigns (online and offline publications and channels), working closely with the public affairs team to ensure alignment and effective collaboration on brand and product related releases
Be actively present in social media groups and professional platforms to discuss industryrelated topics
Review and monitor all adpromo material to ensure the brand is effectively and accurately represented from a visual and messaging perspective, together with close collaborations with regulatory to ensure alig