Product Lead - Dubai, United Arab Emirates - Emirates NBD

Emirates NBD

Verified Company

Dubai, United Arab Emirates

1 week ago

Posted by:

Ahmed Al-Mansouri

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Description

Company Introduction

Emirates NBD is a market leader across the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 20 million customers.

The Emirates NBD Group has a total of 853 branches and 4,213 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 3.89 billion.

At the bank, we serve our customers and help them realise their financial objectives through a range of banking products and services including retail banking, corporate & institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations.

We are a key participant in the global digital banking industry, with 97% of all financial transactions and requests conducted outside of our branches.

We also operate
Liv, the lifestyle digital bank by Emirates NBD. With close to half a million users, it continues to be the fastest-growing digital bank in the region.

Job Purpose:

As Product Lead
Cards Loyalty & Rewards
at Emirates NBD, your role is to
Play a pivotal role in this transformation, ensuring seamless migration, managing, and innovating our loyalty programs for the cards business.
Lead the migration of our loyalty platform, ensuring a smooth transition with mínimal disruption to customers and stakeholders.
Enhance customer loyalty and engagement through innovative strategies and targeted loyalty campaigns.
Manage and optimize the loyalty program postmigration, ensuring it aligns with our strategic goals and delivers exceptional value to customers. Forge strategic partnerships with cobrand partners, merchants and other stakeholders to enrich our loyalty offerings

Responsibilities

Coordinate with IT, project teams, and external vendors to drive the loyalty platform migration.
Develop and implement loyalty campaigns, monitoring their performance and making datadriven adjustments.
Regularly engage with stakeholders across the bank and external cobrand partners, merchants etc., to align loyalty initiatives with broader business objectives.
Analyse customer data and market trends to continually refine and enhance the loyalty program. Identify and pursue partnership opportunities that can add value to our loyalty offerings.

To be successful in this role, you will need the following skills and experience

Bachelor's degree in business, marketing, finance, or a related field; master's degree preferred.
Proven experience of 3 to 5 years in loyalty program management, preferably within the financial services or credit card sector.
Strong project management skills with experience of 2 to 4 years in leading significant migration or integration projects. Deep understanding of loyalty and engagement strategies, customer segmentation, and data analytics.

What we offer you