Social Media Lead - Abu Dhabi - Joud Coffee

    Joud Coffee
    Joud Coffee Abu Dhabi

    2 days ago

    Description

    Social Media Lead (Organic + Paid Amplification) — JOUD Coffee

    Location: Abu Dhabi, UAE
    Type: Full-time
    Language: Arabic & English (Arabic is mandatory)

    Build the social presence of a UAE homegrown brand scaling fast.

    JOUD Coffee is built on Hospitality, Generosity, and Community —and has grown to 18 outlets as a homegrown UAE brand. We're raising the bar on storytelling, craft, and cultural relevance: premium, warm, and unmistakably JOUD.

    We're hiring a Social Media Lead who can do two things exceptionally well:

    1. Create a world-class organic presence (taste-led content, voice, cadence, community)
    2. Build the platform foundations and amplification engine so social performs—reliably, measurably, and at scale

    This is not a "posting" role. It's a leadership role that sets standards, builds systems, and leads execution through a Social Media Executive and creative partners.

    What you'll own

    1) Social strategy & brand voice (Instagram-first)

    • Own the organic social strategy and channel identity: content pillars, tone, narrative, and what "premium but warm" looks like.
    • Build the editorial calendar tied to launches, seasonal moments, and day-to-day brand building.
    • Establish JOUD's social standards: what we post, what we never post, and why.

    2) Creative direction & content machine

    • Write/lead briefs for reels, stories, and carousels (hooks, scripts, storyboards, shot lists).
    • Raise the bar on creative taste: pacing, visuals, copy, and cultural fluency.
    • Partner with videography/design resources to deliver consistent, high-quality output.

    3) Community & brand care (Arabic-first)

    • Set the tone for community management: warm, respectful, fast, and genuinely helpful.
    • Build a clean escalation workflow with operations for complaints/issues and follow-through.

    4) Platform foundations & paid amplification (quiet excellence)

    • Ensure the account ecosystem is set up properly: access, ownership, roles/permissions, and day-to-day reliability.
    • Keep tracking and reporting clean and consistent (so performance can be trusted).
    • Run and optimize paid amplification for key moments (launches, offers, seasonal pushes), including creative testing and audience strategy—without turning the brand into "ads content."

    5) Leadership & operating cadence

    • Lead and coach a Social Media Executive (publishing + community ops).
    • Build repeatable workflows: briefs → production → approvals → scheduling → reporting → iteration.
    • Report weekly insights: what's working, what to scale, what to stop.

    What success looks like (first 60–90 days)

    • JOUD has a clear, recognizable social identity and consistent cadence.
    • Content quality rises—stronger hooks, higher retention, more saves/shares.
    • Community response standards are tight and on‑brand.
    • Paid amplification works reliably (clean setup, measurable improvement, better learning loops).

    Requirements

    • Strong organic social leadership for a premium brand (hospitality/retail/lifestyle preferred).
    • Excellent Arabic writing + tone, and strong English (Arabic is mandatory).
    • Strong creative judgment (you can spot what's "off" instantly and fix it).
    • Hands‑on experience with Business Suite/Ads Manager , access management, and running paid social campaigns (awareness → retargeting → conversion where applicable).
    • UAE cultural fluency (authentic vs cringe instincts).

    How to apply

    Send:

    • CV / LinkedIn
    • Links to accounts you've led + 3–5 examples you're proud of
    • Short note answering:
    1. "What does premium‑but‑ social feel like to you?"
    2. "Describe one time you improved a brand's social performance—what changed and why?"
    #J-18808-Ljbffr

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