- Create a world-class organic presence (taste-led content, voice, cadence, community)
- Build the platform foundations and amplification engine so social performs—reliably, measurably, and at scale
- Own the organic social strategy and channel identity: content pillars, tone, narrative, and what "premium but warm" looks like.
- Build the editorial calendar tied to launches, seasonal moments, and day-to-day brand building.
- Establish JOUD's social standards: what we post, what we never post, and why.
- Write/lead briefs for reels, stories, and carousels (hooks, scripts, storyboards, shot lists).
- Raise the bar on creative taste: pacing, visuals, copy, and cultural fluency.
- Partner with videography/design resources to deliver consistent, high-quality output.
- Set the tone for community management: warm, respectful, fast, and genuinely helpful.
- Build a clean escalation workflow with operations for complaints/issues and follow-through.
- Ensure the account ecosystem is set up properly: access, ownership, roles/permissions, and day-to-day reliability.
- Keep tracking and reporting clean and consistent (so performance can be trusted).
- Run and optimize paid amplification for key moments (launches, offers, seasonal pushes), including creative testing and audience strategy—without turning the brand into "ads content."
- Lead and coach a Social Media Executive (publishing + community ops).
- Build repeatable workflows: briefs → production → approvals → scheduling → reporting → iteration.
- Report weekly insights: what's working, what to scale, what to stop.
- JOUD has a clear, recognizable social identity and consistent cadence.
- Content quality rises—stronger hooks, higher retention, more saves/shares.
- Community response standards are tight and on‑brand.
- Paid amplification works reliably (clean setup, measurable improvement, better learning loops).
- Strong organic social leadership for a premium brand (hospitality/retail/lifestyle preferred).
- Excellent Arabic writing + tone, and strong English (Arabic is mandatory).
- Strong creative judgment (you can spot what's "off" instantly and fix it).
- Hands‑on experience with Business Suite/Ads Manager , access management, and running paid social campaigns (awareness → retargeting → conversion where applicable).
- UAE cultural fluency (authentic vs cringe instincts).
- CV / LinkedIn
- Links to accounts you've led + 3–5 examples you're proud of
- Short note answering:
- "What does premium‑but‑ social feel like to you?"
- "Describe one time you improved a brand's social performance—what changed and why?"
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Social Media Lead - Abu Dhabi - Joud Coffee
Description
Social Media Lead (Organic + Paid Amplification) — JOUD Coffee
Location: Abu Dhabi, UAE
Type: Full-time
Language: Arabic & English (Arabic is mandatory)
Build the social presence of a UAE homegrown brand scaling fast.
JOUD Coffee is built on Hospitality, Generosity, and Community —and has grown to 18 outlets as a homegrown UAE brand. We're raising the bar on storytelling, craft, and cultural relevance: premium, warm, and unmistakably JOUD.
We're hiring a Social Media Lead who can do two things exceptionally well:
This is not a "posting" role. It's a leadership role that sets standards, builds systems, and leads execution through a Social Media Executive and creative partners.
What you'll own
1) Social strategy & brand voice (Instagram-first)
2) Creative direction & content machine
3) Community & brand care (Arabic-first)
4) Platform foundations & paid amplification (quiet excellence)
5) Leadership & operating cadence
What success looks like (first 60–90 days)
Requirements
How to apply
Send:
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Media Lead
Only for registered members Abu Dhabi
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Social Media Lead
Only for registered members Abu Dhabi, Abu Dhabi Emirate
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Social Media Lead
Only for registered members Abu Dhabi
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Social Media Lead
Only for registered members Abu Dhabi
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Social Media Lead
Only for registered members Abu Dhabi
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Social Media Lead Organic
Only for registered members Abu Dhabi
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Social Media Lead Organic
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Social Media Buyer - Lead Generation 05F25
Only for registered members Abu Dhabi
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Social Media Lead
Full time Only for registered members Khalifa City
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Marketing and Social Media Lead – Private Equity-Backed Healthcare Roll-Up
Only for registered members Abu Dhabi, Abu Dhabi Emirate
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Marketing and Social Media Lead – Private Equity-Backed Healthcare Roll-Up
Only for registered members Abu Dhabi
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Media Manager
Only for registered members Abu Dhabi, Abu Dhabi, United Arab Emirates
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Media Manager
Only for registered members Abu Dhabi, Abu Dhabi Emirate
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Business Development Associate
Only for registered members Abu Dhabi, Abu Dhabi Emirate
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Media Planning
Only for registered members Abu Dhabi, Abu Dhabi Emirate
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Media Planning
Only for registered members Abu Dhabi, Abu Dhabi Emirate
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Social Media Specialist
Only for registered members Abu Dhabi, Abu Dhabi Emirate
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Marketing Executive
Only for registered members Abu Dhabi
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Marketing Executive
Full time Only for registered members Abu Dhabi
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Team Lead – Monitoring
Only for registered members Abu Dhabi, Abu Dhabi Emirate
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Account Director
Only for registered members Abu Dhabi