Concept Manager - Dubai, United Arab Emirates - APPAREL Group

Description

Job Description


POSITION OBJECTIVE
The position is responsible for overall brand development and implementation for maximized sales and profit. Strategize for brand penetration and positioning within the region to create brand image in the market.

Key Responsibilities

Brand Growth and Profitability

Maximize sales and profitability of brand stores in line with Company targets. Develop the brand launch strategy in consultation with the Brand General Manager. Control costs within budgetary guidelines for the brand stores.

Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans.

Review feedback from territories on Brand acceptance and customer expectations. Ensure adherence to financial plan in all key areas sales, markdowns, margin and average inventory. Create the brand positioning in consultation with the Marketing team and Brand Principal / Brand General Manager. Involve in recruitment and training of team members.

Brand Merchandise Planning and Product Selection Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs.

Design the merchandise plan (pricing, promotion, assortment etc.) with the team for timely availability of stocks at the stores. Determine buying requirements and formulate buying plan and budget. Conduct product selection in coordination with the buying requirements and the product research received. Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance). Brand Image#J-18808-Ljbffr