Content Writer - dubai - Horizontal Digital

Description

At Horizontal Digital, we hold ourselves to one key belief:You'reonly as good as your

worst customer experience. This mantra is what drives our digital consultancy to think

beyond the easy answers and instead create websites, apps,portalsand other

experiences that solve customer needs for Fortune 500 companies in intuitive and

empathetic ways. And we make this lofty standard a reality by fusing strategy, data,

design and technology together to arrive at solutions that set the bar higher for

Everyone.

We use these values to fuel superior results:

Lock arms

We forge relationships that make our impact 1,000x stronger. This means working

across departments and engaging both our clients and our communities to deliver the

greatest good.

Show hustle

We'renot ones to sit on our hands and wait. Instead, weanticipateopportunities,

collectively roll up our sleeves and find ways to execute the exceptional.

Fromnew technologiesto workplace philosophies, we welcome the unexpected and

constantlyanticipatewhat'snext.

We listen before wetake action. This means understanding a variety of perspectives

and holding ourselves to a higher standard of accountability.

Never settle

We motivate each other to push past the easy answers and collectively arrive at bigger,

more inspiring ideas.

But enough about us.Let'stalk about you

We're looking for a Content Writer / Copywriter who can bring language to life-across sectors,formatsand platforms-and help global brands connect with their audiences at every stage of the digital journey.

About the Role

As aContent Writer / Copywriter,you'llcraft thoughtful, human-first content that meets users where they are,across websites, platforms,campaignsand product journeys. This role sits at the intersection of creativity and performance,blendingvoice, storytelling,structureand strategy to deliver content that drives clarity,connectionand conversion.

You'llwork across diverse clients and industries, adapting to different brand voices, compliance needs, and localisation standards,and ensuring content supports not just storytelling, but searchability, scalability and performance.

You'llcollaborate closely with content strategists, UX designers, marketers and technologists to craft messaging that not only works across platforms, but workswiththe platform,especially Sitecore, Content Hub and emerging tools likeSitecoreAI.

What You'll Do

• Content Creation & Writing
• Write clear, compelling copy for websites, journeys,campaignsand experiences across B2C and B2B sectors.
• Adapt tone and messaging to suit different industries (e.g. finance, travel, retail) and sensitivities (e.g. regulated content).
• Craft copy for CTAs, headlines, page narratives,microcopy, errorstatesand everything in between.
• Write for different funnel stages,from awareness to action to retention,across omni-channel experiences.
• Voice, Structure & Messaging
• Interpret content strategy, brand guidelines and audience insights into distinctive, effective voice and messaging frameworks.
• Contribute to content models and templates that support component-based publishing in CMS platforms.
• Translate structured content fields into natural, persuasive copy,fit for both machine and human readability.
• Platform-Aware Copywriting
• Write with an understanding of modular content models, structured data and tagging for reuse and personalisation.
• Align content to Sitecore and Content Hub capabilities (e.g. components, assets, content types).
• Contribute to content migration, QA and authoring for digital builds.
• Craft content optimised forsearch,considering keyword strategy, E-E-A-T principles, and natural language search.
• Help write metadata, structured snippets and SEO-aligned headlines and intros.
• Consider voice search, generative searchand AI-powered content discovery.
• Work in lockstep with UX, Strategy,Techand Design teams to deliver joined-up experiences.
• Participate in user journey mapping and content planning sessions.
• Collaborate with translation and localisation teams to support multilingual delivery.

What You Bring

• 5+ years' experience as a digital content writer, UX writer or copywriter (agency or in-house).
• Strong portfolio of web,productor campaign writing,with clear examples of voice,clarityand strategic thinking.
• Ability to write for multiple tones of voice,verticalsand user types.
• Understanding of structured content and writing for modular design systems.
• Familiarity with SEO, structured data, and accessibility best practices.
• Experience working in or around CMS platforms like Sitecore, Content Hub or similar.
• Awareness of how AI tools (e.g.SitecoreAI, ChatGPT, Writer, Grammarly) can accelerate content creation,and where human craft must lead.
• Excellent attention to detail, grammar,flowand digital usability.
• Clear communication, collaborativeenergyand the ability to take and apply feedback constructively.

Bonus Points For

• Experience writing for Sitecore-powered platforms or working within Sitecore Content Hub environments.
• Bilingual fluency in English and Arabic (especially for MENA-based clients).
• Experience writing content for high-sensitivity industries such as Financial Services, Healthcare or Government.
• Experience with content QA, localisation workflows, and global publishing models.

Why Join Horizontal?

• A consultancy where content is strategic,not secondary.
• Work on global brands and multilingual platforms across exciting verticals.
• Collaborate with strategists, designers,engineersand marketers on truly connected experiences.
• Flexible hybrid culture, supportive team, and tools that help you do your best work.
• A chance to shape content's role in the future of experience-led marketing.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law. In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact . All applicants applying must be legally authorized to work in the country of employment.

We're always on the lookout for incredible talent that helps us grow both our expertise and culture. Get in touch and we'll keep you in mind for future opportunities.

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