Marketing Manager - Dubai, United Arab Emirates - Talent Pal

Marketing Manager for PwC Middle East to develop and implement marketing plans, drive campaigns, and lead marketing projects to support the TLS business brand identity and positioning.

Key Responsibilities:

• Develop and implement marketing plans to support the TLS business brand identity and positioning.
• Drive campaigns to increase brand awareness and drive business results.
• Lead marketing projects from planning to execution, ensuring alignment with business objectives.
• Work closely with the TLS BU and Country Partners to develop strategies and drive campaigns.
• Liaise with Industry Marketing Managers to highlight TLS in key industries.
• Deliver quality thought leadership content to clients, publications, and collateral.
• Work on events and liaise with the Events Lead on bigger marketing events.
• Work closely with the design team and agencies on contracted creative production.

Internal Process:

• Implement the regional marketing plan.
• Implement marketing activities in the region, including enforcement of corporate branding and marketing strategies.
• Work closely with creative production agencies and market research firms for marketing campaigns and development of marketing plans.
• Work with the PR & Communications Team to drive key messages and increase brand coverage in the market.
• Measure the effectiveness of marketing campaigns and produce updated reports.

Learning & Growth:

• Liaise with the corporate marketing and knowledge teams on global campaigns, knowledge sharing initiatives, and other corporate activities.
• Implement marketing training opportunities for partners and principals.
• Act as a key resource and liaison to other functional areas of the business, building cross-functional relationships as needed.

External Communications:

• Support the team in providing external communication support for campaigns.
• Work closely with the PR team in arranging and staffing media interviews when needed.
• Draft monthly client newsletters that are sent out to clients.

Internal Communications:

• Support with local communications initiatives.
• Responsible for all internal and external communications for TLS.

Financial:

• Manage the budget for TLS.
• Ensure cost efficiency of all marketing activities.
• Review business results and ensure adherence to the marketing plan.

Requirements:

• 7 years of experience in the Marketing field.
• Proven track record in a marketing function.
• 2 years of experience in the Professional Services Industry in a top-tier big 4 firm, specifically in PR Communications or Marketing.
• 2 years of experience in a management capacity.
• Industry experience within the Middle East is preferred.

Knowledge and Skills:

• In-depth knowledge of Marketing and Branding principles.
• In-depth knowledge of the Professional Services Industry, including latest market developments, best practices, and trends.
• Strong knowledge of new and traditional marketing channels.
• In-depth knowledge of service offerings for all PwC LoS and industry sectors in the Middle East.
• Commercial awareness.
• Knowledge of business planning and budgeting.
• Excellent communications (verbal and written) skills, including public speaking and interviewing skills, and ability to represent the organization in diverse forums.
• Subject matter expertise in marketing and branding.
• Knowledge of monitoring effectiveness of marketing campaigns.
• Solid knowledge of corporate reputation and business ethics.
• Knowledge in online media, social media marketing, and developing user-friendly digital platforms.
• Excellent marketing research skills and conducting competitive intelligence analysis.
• Good project management skills.
• Excellent leadership and interpersonal skills.
• Significant personal presence enabling successful interaction directly with senior consultants, clients, and knowledge.