- Value & Performance Optimization:
- Create and implement a value creation framework that quantifies the scorecard impact of campaign and non-campaign activities
- Partner with teams across the business like product, marketing and analytics to identify the levers for revenue growth, cost optimization, customers experience and regulatory compliance
- Support the build of business cases for investment in customer propositions, digital initiatives and marketing programs and link each to measurable KPIs
- Track performance against budget through structured review programs
- Identify levers that deliver commercial impact outside marketing campaign activity
- Support and lead pilot programs to test new propositions and channel engagement
- Collaborate across cross-functional teams to operationalize value creation initiatives
- Campaign Strategy & Performance:
- Translate strategic objectives into actionable campaign plans that deliver measurable outcomes
- Define and deliver success metrics, A/B test designs and post campaign execution frameworks
- Lead commercial reviews of marketing and engagement activity to identify incremental value and optimize future spend
- Collaborate with cross channel teams to improve conversion and reduce acquisition and servicing costs
- Strategic Responsibilities:
- Serve as analytics partner to business heads on commercial strategy and performance management
- Enable a culture of value accountability by embedding commercial thinking across teams
- Bachelor's or master's degree in Business, Economics , Finance or related fields
- Minimum 7 years of experience in banking or consulting, with a focus on commercial strategy, go-to-market, value management or performance optimization
- Proven experience leading digital transformation or campaign-led growth initiatives
- Strong track record of delivering measurable commercial impact in complex, matrixed organizations
- Excellent stakeholder management and communication skills
- Analytical and structured problem-solving capability and comfortable working with data teams
- Familiarity with banking industry dynamics, digital channels and customer value levers
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Associate Vice President - Dubai - United Arab Emirates - RAKBANK
Description
Company Description
As the AVP of Value Management, you will be responsible for driving measurable commercial outcomes from both campaign and non-campaign activities across the bank. You will combine strategic, analytical and executional expertise to identify prioritize and deliver initiatives that enhance customer value, optimize marketing investments and improve business profitability.
Job Description
Qualifications
Minimum Qualification:
Minimum Experience:
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