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- Conduct market research to identify opportunities and trends in the healthcare industry.
- Stay informed about competitor activities and market dynamics.
- Contribute to the development of long-term and short-term marketing plans.
- Align marketing strategies with the overall business objectives of the medical practice.
- Develop marketing campaigns to promote specific medical services and specialties.
- Execute campaigns across various channels, including digital, print, and events.
- Oversee the development and maintenance of the clinic's website and social media channels.
- Implement strategies to enhance online visibility and engagement.
- Collaborate with medical professionals and other internal teams to gather insights for marketing content.
- Manage the marketing budget effectively, optimizing spending for maximum impact.
- Plan and execute events to promote medical services and engage with the community.
- Regularly monitor KPIs related to patient acquisition, brand awareness, and digital engagement.
- Increase patient acquisition through targeted marketing campaigns.
- Monitor and analyze the effectiveness of patient acquisition channels.
- Enhance brand awareness and recognition within the local community.
- Track improvements in brand perception through surveys and feedback.
- Increase digital engagement through social media, website traffic, and online interactions.
- Measure and improve online presence through website analytics and social media metrics.
- Bachelors degree in marketing, Business, or a related field.
- Proven experience as a Marketing Manager in a healthcare or medical practice setting.
- Strong understanding of the healthcare industry and medical services.
- Excellent communication and interpersonal skills.
- Demonstrated ability to develop and execute successful marketing campaigns.
Marketing Manager - Dubai, United Arab Emirates - Foreground.
Description
Our client, a distinguished clinic in the UAE specializing in surgical and nonsurgical aesthetic and medical procedures, is seeking a Marketing Manager to enhance its team in Dubai. The Marketing Manager will play a crucial role in developing and implementing strategic marketing initiatives, aligning with the clinic's commitment to excellence in healthcare services.Responsibilities: