Head of Marketing - Dubai, United Arab Emirates - MACKENZIE Jones

Description

Define existing and new consumer target(s) and segments and develop propositions and programs to drive business within themFocus driving growth in MEAContribute to the formulation and execution of MEA marketing plans to differentiate, build brand equity and drive consumer purchaseConduct competitor and market analysis, including product and claim analysis, to develop counter strategies and initiativesDeliver marketing activity programs for MEACollaborate with internal and external partners to execute go-to-market strategies, ongoing support and plans including new product launches, advertising creative, media planning, channel strategies, public relations, point of sale, promotions etc.

Assist with the development of effective brand communications including TV, Digital, Advocacy, Print etc.
Effectively manage key external agencies – Creative Agency, Media Agency, etc.

Work with media agency to plan best in class media execution, explore innovative new media channels to ensure cut through.

Work effectively with the Global team to ensure that there is alignment and consistency across markets wherever possible and sensible.

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