Product Marketing Manager - Dubai, United Arab Emirates - Etisalat UAE

Description

Develop and implement the Product strategy for OTT Entertainment in both bundle and single service offerings. Maintain a roadmap for the product development.

Co-create the Marketing Plans for OTT Entertainment and associated services and the devised the operational strategies to transform the plans into actions.

Take a supervisory role in the implementation of the plans.

Examine and validate value propositions presented for the Home segment for OTT EntertainmentDeep working relationship with VP/Home and Digital Entertainment and D/OTT Entertainment to broker new deals and review current commercial terms with suppliers and vendors.

Ensure technology roadmap is suitable and recommend changes if/as needed with VP/Home products and Digital Entertainment and D/TV Content as needed.

Supervise the management of the customer experience for OTT ServicesOversee development and implementation of acquisition, usage and retention strategies, programs and plans to increase penetration, usage / ARPU for OTT Services under managementProvide input on the communications created for the OTT Entertainment servicesMonitor product development giving final clearance of Business Rules, Statements of Work and User Acceptance Test results.

Provide inputs and clearance for promotions/campaigns for OTT Entertainment servicesMonitor and track developments in the market and ensure that variances against performance targets are brought to the early attention of the appropriate senior manager and recommend corrective actions.

Supervise interactions with the Sales sections to assure coordination with regard to the services deliveredOversee development of new products that can be delivered to customers on screens and devices that are "outside the home" or compliment and not replace the IPTV service functions.

Requirements:

• Bachelor Degree in related field. 8+ years product and /or marketing experience Disclaimer:

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