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    • Content Creator - Sharjah - Al Marwan Group

    Al Marwan Group
    Al Marwan Group Sharjah

    2 months ago

    Description

    Who we are:
    Al Marwan Group is a holding company established in 1978.

    Over the years, we have built a strong and diversified portfolio in Real Estate Development & Management, Hospitality, General Contracting, and Heavy Machinery trading, providing innovative solutions for the Construction, Mining, Oil, and Gas industries.

    Role Snapshot

    A highly creative and strategic Content Creator/Strategist whom blends creativity with analytical thinking, developing engaging content including - campaign strategies, content calendars, design briefs, and video scripts.

    The candidate will ideate, plan, and execute content strategies that boost brand awareness, drive engagement, and deliver measurable results.

    Key Responsibilities
    Content Strategy & Planning
    Develop and execute monthly/quarterly content strategies aligned with overall marketing and business goals.
    Research audience insights, competitor activity, and industry trends to identify new opportunities.
    Build and manage content calendars across social media, web, email, and offline channels.
    Content Creation
    Produce high-quality, engaging content: captions, scripts, case studies, & campaign copy.
    Collaborate with designers, video producers, and social media managers to develop creative assets (visual + written).
    Adapt content style and tone for different platforms (Instagram, LinkedIn, YouTube, website, etc.).
    Campaign Execution
    Conceptualize creative campaigns, storytelling angles, and brand activations.
    Ensure consistency of voice, style, and brand messaging across all channels.
    Influencer & Creator Partnerships
    Identify, vet, and onboard influencers/creators aligned with brand and campaign objectives.
    Negotiate deliverables, timelines, usage rights, whitelisting, and compensation (paid/affiliate/gifting).
    Draft/coordinate briefs, ensure brand guidelines and disclosure compliance (e.g., #ad), and manage approvals.
    Oversee end-to-end execution: outreach, contracting (with Legal/Procurement), product seeding, content tracking.
    Monitor performance (reach, engagement, CTR, conversions, CPA/ROAS), optimize partnerships, and scale top performers.
    Maintain a creator CRM and pipeline; nurture relationships for always-on advocacy.
    Performance & Optimization
    Test different formats, hooks, and storytelling approaches for optimization.
    Work closely with social specialists and marketing analysts to refine strategies based on data.
    Requirements
    2-3 years in content strategy or creative role.
    Bilingual in both English and Arabic Bilingual Arabic & English (excellent copywriting/presentation in both).
    Ability to adapt tone across technical, lifestyle, and corporate sectors.
    Skilled in hooks, storytelling, and platform-native content.
    Comfortable leading direction during shoots.

    Technical Tools:
    Canva Pro – Ability to create quick designs, apply templates, and maintain brand kits.
    CapCut (or similar video editing apps) – Skilled in editing TikTok short-form content using trending formats.
    Project Management Tools (Notion, Trello, or Asana) – Experience maintaining content calendars, collaborating with teams, and tracking progress.
    AI-assisted Tools (e.g., ChatGPT, Runway, MidJourney, DALL

    • E, Stable Diffusion) – Comfortable using AI to draft captions, repurpose content, generate visuals, and support creative ideation.
    Google Workspace (Docs, Sheets, Drive, Slides, Gmail) – Proficiency in managing files, collaborating, and communicating within the ecosystem.
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