Manager – Marketing - Dubai, United Arab Emirates - Talent Pal

Description

Manage

the Marketing Team

Assist the Head of Marketing with overseeing

the marketing department and guide its day-to-day operations.

Execute hiring plans in collaboration with

Head of Marketing and HR.

Coach a high-performing marketing team.

Report to the Head of Marketing on marketing

team goals and KPIs.

Develop team members through reviews,

objectives and identify training where required.

Motivate team members to deliver excellence in

everything they do and drive innovation and encourage them to seek out and

identify new trends in digital.

Marketing

Budget & Business Strategy

Work with the Head of Marketing for outlining

budgets for all business units and management of our multi-channel

marketing strategy that incorporates Social Media, Website & Mobile app,

Influencer Marketing, Inbound Marketing, Email Marketing, Paid Search,

Programatic ads, Digital Campaigns, Public Relations, B2C Live Chat, SEO, and

offline ATL & BTL channels.

Work closely with Head of

Marketing and Marketing Team to craft an effective and efficient

marketing strategy focused on growing audiences for all business units.

Manage conception, development, and

implementation of marketing plans and strategies, course concepts, and

promotional programmes to drive interest and admissions.

Assist the Head of Marketing with the

strategic and tactical execution of marketing campaigns, including design of

test/control segmentation, implementation of tests, tracking, results

reporting, analysis, and recommendations.

Brand

Marketing

Manage branding strategy and campaigns,

including social media, PR and influencer & partnership to drive brand

awareness and build demand for the business units.

Ensure our brand message is strong and

consistent across all channels and marketing efforts (like events, email

campaigns, web pages, online blog and promotional material). Plan and

coordinate marketing efforts, and build awareness and positioning for our

company's brand.

Manage the social media plan on the

development and implementation of influencer partnership and social strategy to

generate awareness, traffic and conversion as well as creating and managing the

organic social media calendar, drive followers and community engagement.

Work with Head of Marketing to select agencies

consultants, freelancers and other suppliers including contract negotiation and

management.

Oversee PR and major online and offline

events.

Performance

Marketing

Assist the Head of Marketing while working

with the Digital Team to understand key marketing performance metrics and

conduct in-depth performance and forecast analysis through various analytics

and tracking tools to provide market research, competitive analyses, campaign

results, and consumer trends in order to translate results into actionable

insights for marketing team.

Manage and identify strategic keyword volume

opportunities, across markets and languages, to develop and implement an

inbound marketing strategy that will form a key part of the acquisition and

content strategy.

Manage paid marketing, including PPC, SEO,

Affiliates, Paid Social, Refer A Friend and Media Planning to deliver forecast

traffic and conversion goals.

Manage content and work with IT Team to

maintain and innovate on an effective, lead-generating website and improve

online user experience for prospects, leads, and customers.

Marketing

Automation

Assist the Head of Marketing with technical

aspects of CRM and marketing automation to generate, distribute, and report on

leads. Work with Admissions and IT.

Develop and establish a comprehensive

marketing automation strategy.

Create and manage targeted email campaigns.

Create a customer profiling strategy, to drive

meaningful audience segmentation.

Implement a consumer database acquisition

strategy to drive opt-ins.

Reporting

& Budgeting

Identify short-term and long-term scheduling,

budget, and resource needs, including the development and management of an

annual marketing budget, profit/loss projections, expenditure spending, and

other financial considerations.

Create and maintain metrics reports on

marketing and sales activities, effectiveness, and business impact.

Analyse marketing and sales data to develop

insights and make recommendations on areas for optimisation.

Monitor and maintain data quality within the

marketing database.

Report on the effectiveness of marketing

campaigns using pre-determined KPIs to the Board.

Offline

Marketing

Implementation of ATL / BTL activities across

business units that includes Radio, Billboard, Media Planning & Buying to

maximise brand awareness and visibility.

Experience in handling PR, Media & Agencies

to execute various marketing campaigns.

Oversee the creation and delivery of PR, press

releases, advertisements, print ads, publications and other marketing

collateral & materials.

Analyse market trends, compare and track the

competition, summarise findings and provide comprehensive reports with

recommendations to the business enabling further business growth.

Plan and manage all production related tasks

such as Signage, Branding, Graphics, Collateral, etc.

Handle on-site photography and videography as

required to be used in various marketing activities and programmes.

Plan, Manage, and Execute all events for the

company including Promotional Events, Open Houses, Trade Fairs, Enrollment

Drives, etc. Execute all events in a timely manner, adhering to corporate and

branding guidelines. Ensure good response and lead generation.

Admissions

Assist the Head Marketing & Admissions to

drive the Revenue Target and Enrolment Target for the unit.

Collaborate with the Head of Admissions & Admissions teams to focus on

driving enrolments.

Co-manage the customer journey and engagement process

during the admissions cycle.

Manage and support the CRM communication process

in the customer journey.

Vendor

Management

Have existing relationships with external

vendors, magazines, publications, PR companies and media.

Deepen these relationships to ensure the most

effective messaging and positioning of the organisation.

Community

Engagement

Engage other organisations within the

community.

Liaise with freelancers from time-to-time for

projects for a strict deadline.

Attend industry events during non-working

hours.


Requirements:

Candidate must have a Degree in Marketing with

at least 8 years work experience in marketing. Experience in leading key

accounts in an advertising agency is a plus.


Have in-depth knowledge of:

Google AdWords

Search engine optimisation (SEO), SEM, PPC,

Display Advertising, online PR, Web Analytics, Lead Generation, Online

Reputation Management, Mobile Apps Marketing, Email Marketing, Quality Link

Building.

Up to date with latest trends in AI tools

& techniques.

Flair for Data analytics and reporting.

Link Building

Keyword oriented Article & PR Submissions.

Relevant Directory Submissions.

Local Google Business Listing.

Mass Coverage of customers through SMO.

Internet Traffic - Bookmarking and Local

Classified Submissions.

Link Wheeling.

Google Panda Friendly Content Writing.

Business Website Advertise Online.

Google Panda & Penguin Update.

Expertise in the various disciplines of

Marketing Communication such as advertising, media, direct marketing, below the

line & online and digital advertising, and social media marketing.

Strong effective communicator with excellent

writing skills in English. Arabic skills are a plus but not critical.

Prior experience in setting up and driving

marketing automation.

Ability to manage multiple projects

simultaneously, including defining and implementing methodologies within

defined timelines and budgets.

Expert in Internet and social media strategy

with a demonstrated track record. First-hand experience in creating and using

social media tools.

Expertise working in the field of new media

from a content perspective, including design, preferably in a large

organisation.

Strong leadership and interpersonal skills

Excellent analytical skills, at ease with

numbers

Proven commitment to keeping up to date and

the latest communication technologies

Excellent public speaking skills

Experience working with cross-functional with

multinational teams and external agencies.

Creative flair with a penchant for

good copywriting with strong proofreading skills.

Must be a go-getter, results-driven, and

possess excellent team management skills.

Ability to work in a fast-paced environment.

Good competence in project and stakeholder

management with excellent analytical skills.

Confident, data-driven.

Hold a UAE Driving Licence and must have a

car.

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