Description:

 Provide advice and professional assistancein defining the most representative brand values for each uniqueproduct and service line.  Contribute to the development ofbranding strategy and plans in conjunction with Team Leader andregularly update management on branding initiatives.  Lead thedevelopment and manage the positioning and messaging of the brandin coordination with the concerned functions to achieve consistencyin application. Brand Perception Research & Compliance Lead the analyses of customer perception of theorganization’s portfolio of products and services inorderto ensure monitoring of how each unique image is perceived,identify drivers, and use findings to advise on means for enhancingbrand image and promoting a strong public profile.

 Conduct brand and customer related research (brand indexsurveys, focus groups, etc.) and ensure that results are discussedand communicated to all business leaders to make informed decisionson adopting methods to increase brand awareness. BrandCompliance

 Manage the assessment oforganizational compliance with brand values and investigate areasof noncompliance so that they are addressed promptly and ensurethat appropriate corrective actions are taken. InternalCollaboration

 Ensure collaboration with allrelevant internal and external teams in-order to contribute to themanagement of branding and marketing initiatives and advise onbranding criteria