People Partners

Ecommerce Marketing Manager (BB-70FE6)

Found in: Neuvoo Premium AE

Description:

Responsibilities

  • Lead, plan and deliver best-in-class digitalmarketing activity to maximize lead generation and sales, owningand leveraging channels such as PPC, SEO, email and paidsocial
  • Manage and implement the web andproduct strategy, ensuring that the site is merchandised and UXoptimized to drive conversions
  • Lead a reviewof the current e-commerce platform and manage the migration to anew platform as needed
  • Develop and implementthe SEO strategy to drive growth in organic rankings andtraffic
  • Develop and implement the PPC strategyto drive both lead generation and conversion
  • Lead a review of the current email platform and managethe migration to and integration of a new platform
  • Build and own the email plan (campaigns and lifecycle) todrive sales, lead conversion and customer retention across keycustomer segments
  • Actively seek, test andoptimize opportunities across audiences, creative, messaging,landing experiences and channels to maximize investment and delivera consistent and personalized customer journey
  • Develop relevant engagement and commercial KPIs for allchannels, with clear metrics that demonstrate effectiveness andcontribution to the growth
  • Own and lead theperformance analysis and reporting of marketing activity,summarising progress against the plan and highlighting keylearnings and opportunities for future improvement
  • Keep abreast of industry developments, bringing anyopportunities back to the business to increase channelperform
  • Managing a Digital Marketing Executivewith a view to growing the team

calendar_today2 days ago

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location_onAl Ain, United Arab Emirates

work People Partners

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