Gulf Connexions

Head Of Customer Value Management (BB-BCB3E)

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The Role
Head of Customer ValueManagement - GCC Gulf Connexions has partnered with an extremelysuccessful telecommunications company in the region who is lookingto hire a Head of CVM. The objective of our client is to be one ofthe most admired and respected telecommunications brands in theGulf region. As a Head of Customer Value Management, you will beresponsible for the growth and expansion of the business as well ascreating customer value during the lifetime of the existingcustomers by understanding the customer's overall needs andmatching those to the products/services that are offered.Responsibilities: o Grow the value of the in-life revenue andloyalty of the customer base. o Lead in the design, implementationand execution of all BTL campaigns via multiple channels to achieverevenue targets. o Lead and direct execution of all CVM initiativesand campaigns to ensure the highest level of profits from areas,products or team controlled are generated. o Develop basemanagement strategy and implementation of activities across allsegments for customer revenue enhancement, base retention and churncontrol. o Monitor and ensure all campaigns developed by CVMPrepaid/Postpaid campaigns are reliably executed in systems andother customer touch points. o Develop statistical models toidentify micro segments, social networks, propensity to buy andpropensity to churn. o Perform any other duties andresponsibilities related to CVM as designated by the CMO.
Requirements: oBachelor's Degree in Marketing or similar. o 15 years + ofprofessional Marketing experience ideally within thetelecommunications industry and at least the last 5 years in asenior management role. o Strong experience in customer experienceand journey, churn retention, campaign management and customerlifecycle management. o Experience working in a location with alarge target audience a plus. o Strong commercial acumen (P&L, Budgeting) Applications will be considered if you havethe relevant experience and your skill set match those required andstipulated within the advert text.

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location_onDubai, United Arab Emirates

work Gulf Connexions

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