Description:

• Ensuring marketing campaigns areeffectively set up and managed to optimise learnings (test andlearn environment)
• Managing the existingresearch programme to deliver commercial insights into the end toend customer journey
• Managing and growing ateam of talented CRM professionals
• Setting outthe customer segmentation and targeting programme to enhance directmarketing targeting
• Ensuring the appropriateuse of quantitative and qualitative data is used so that allfindings are valid and the approach research methods are used foreach project
• Working across the business todrive the customer agenda and ensure insights are translated intocross functional action plans