Dentsu Aegis Network

Programmatic Analyst (BB-B276C)

Found in: Neuvoo Premium AE


JobTitle: ProgrammaticAnalyst KeyResponsibilities:

  • Managing client Display, Video, Mobile and retargetingadvertising campaigns, including: strategy development, projectmanagement, report delivery, and client communication
  • Developing strategies across all marketing channels toimprove ROI/ROAS and achieve maximum efficiency
  • Develop RFP responses (media plans and strategicrecommendations) for media and client briefs that demonstrate thevarious capabilities of the programmatic team and how they can helpclients achieve their goals
  • Staying apprisedof current and new DSP functionality or data products, thensuccessfully deploy on relevant campaigns
  • Pinpoint trends in the data from DSPs and analyticssuites/dashboards and turn them into optimizations and/oractionable items
  • Maintaining knowledge ofindustry trends as they relate to the programmatic space.Conducting industry, audience and competitor research
  • Managing publisher and technology vendor relationships aswell as the implementation and/or integration of thosetechnologies
  • Communicating internally andexternally regularly to discuss goals and deliverresults
  • Identify opportunities to deliverbetter results against campaign KPIs


  • 3-4years in a hands-on role managing Programmatic campaigns at anagency, or DSP
  • Advanced understanding ofprogrammatic buying (DSP, SSP, Data partners) and audiencesegmentation (DMP).
  • Expertise in cross channeland cross device tracking, optimization, and attribution
  • Advanced experience with ad trafficking (DoubleClickspecific a plus).
  • Strong expertise andbackground in digital analytics and/or audience data managementplatforms (Google Analytics, Omniture, etc.), as well as how to usethese tools in paid media campaigns
  • Excellentverbal and written communication skills
  • Leadership and initiative to grow a newposition/team
  • General knowledge of searchengine optimization (SEO), social advertising, and webusability
  • Ability to work under pressure withshort deadlines and use initiative in problem-solving

calendar_today4 hours ago

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