Description:

Responsibilities

• Plan and execute all digital marketing,including SEO/SEM, marketing database, email, social media anddisplay advertising campaigns
• Continually workon the Search Engine Optimization of the website(s)
• Design, build and maintain our social mediapresence
• Performing research on currentbenchmark trends and audience preferences
• Oversee a social media strategy
• Measure and report performance of all digital marketingcampaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend andperformance based on the insights
• Brainstormnew and creative growth strategies
• Collaboratewith internal teams to create landing pages and optimize userexperience
• Track and analyse website trafficflow and provide regular internal reports
• Attain key performance indicators such as reducing thewebsite bounce rate, increasing dwell time or improvingconversion
• Fix any errors or bugs in onlinecontent
• Edit and post videos, podcasts andother content to Social media and online sites
• Utilize strong analytical ability to evaluate end-to-endcustomer experience across multiple channels and customer touchpoints
• Evaluate emerging technologies. Providethought leadership and perspective for adoption whereappropriate