Description:

Brand Strategy and Voice

• You will clearly articulate the brandprinciples for the visitor attraction, to guide all brandingactivities within the Branding team and by otherdepartments.

• You will buildcollaborative relationships with the creative, marketing andcommunications departments to ensure brand consistency in allexternal material.

• You will have adetailed understanding of all the attraction's brand anduse this information to build a comprehensive brand activationstrategy.

• You will gather data andinsight on the attraction brand, including activation andperceptions externally and internally, and use it to amend andupdate the brand experience.

• As theleader of the department, you will set and manage the budget forbrand activities, monitoring ongoing spend against it.

Requirements:

• UAE Nationalwith Family Book

• 12+ years’experience working in brand management and marketing for well-knownhospitality, tourism or leisure brands, in either internal oragency roles.

• Bachelor’sdegree in communications, marketing, advertising, PR or a relatedfield.

• Fluent in both English andArabic.