Manager Marketing - Dubai, United Arab Emirates - STERLING PERFUMES INDUSTRIES

STERLING PERFUMES INDUSTRIES

Verified Company

Dubai, United Arab Emirates

1 week ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

Marketing Managers have to be '
digitally-first' in terms of their knowledge & experience as the entire Marcom landscape has shifted due to the digital evolution in the last 10 years

Knowledge/experience of mainstream ATL mediums are definitely important, but not necessarily a must-have.

In lieu of this shift in the marketing landscape, I would recommend that our new Marketing Manager fits into the following:

Essential Skillsets:

Intimate understanding of traditional & emerging digital marketing channels
Excellent communication skills
Ability to think creatively & innovatively
Budget-management skills & proficiency
Analytical skills to forecast & identity trends & challenges
Sound knowledge of website analytics tools like Google Analytics, NetInsight, etc
Experience in setting up and optimizing Google Adwords campaigns
Up-to-date with latest trends and best practices in Digital marketing & measurement tools to evaluate ROIs
Professional judgment & discretion that comes from years of experience in the field

Roles & Responsibilities:

Develop strategies (thematic/tactical) to get a positive word out about our Company and drive qualified traffic - be it via B2B initiatives like Events & Exhibitions, etc or B2C initiatives like Organic/Paid Digital Campaigns, etc.
Deploy successful marcom campaigns from concept development to final implementation with a defined budget & timelines.
Experiment with a variety of organic & paid channels like content creation, content curation, PPC campaigns, social media marketing, lead generation campaigns, performance marketing campaigns, etc. for optimal results.
Build strategic business relationships and partner with key Industry players, agencies and vendors.
Prepare and monitor the marketing budgets on a quarterly & annual basis and keep the senior management updated.
Measure and report on the performances of marcom campaigns, gain market/consumer insights and assess the results against the goals.
Represent the marketing team to cross-functional groups within the organization like sales, graphic, product management & customer support.
Ensure proper nurturing & growth of the marketing team.

Salary:
AED15, AED20,000.00 per month

Application Deadline: 30/03/2024