Personal Brand - Dubai - Driven Properties

    Driven Properties
    Driven Properties Dubai

    2 days ago

    Description

    Overview

    We are hiring a strategic growth leader to own and scale our personal brand and lead generation ecosystem. This is not a social media manager role. This position is responsible for turning content into consistent, qualified real estate leads. You will manage freelancers, agencies, content direction, and growth strategy end-to-end.

    Key Objective

    Build a structured content and marketing system that generates consistent high-quality real estate investor leads.

    Core Responsibilities

    Growth & Lead Generation

    • Design and execute strategy to generate leads from social platforms
    • Build funnels, automations, and conversion systems
    • Manage paid ads and performance metrics including CPL, ROI, and conversions

    Content Strategy & Direction

    • Define positioning, messaging, and content pillars
    • Plan monthly content calendar
    • Review scripts, edits, and content performance
    • Guide creative direction (not primary editor)

    Content Production (Hands-On)

    • Shoot and edit short‑form video content (approximately 10 videos per month) when required
    • Capture high‑quality property, lifestyle, and personal brand content independently
    • Ensure quick turnaround for time‑sensitive market opportunities
    • Maintain quality standards across filming, lighting, framing, and editing

    Team & Vendor Management

    • Lead freelancers, editors, and agencies
    • Ensure brand consistency and execution quality
    • Build scalable systems and workflows

    Platform Growth

    • Oversee short‑form content output
    • Manage audience engagement and inbound enquiries
    • Identify trends and opportunities in the real estate market

    Field Presence

    • Attend shoots, events, and property visits
    • Capture and direct daily content opportunities

    Requirements

    • Minimum 3–4 years in brand growth, digital marketing, or content‑driven lead generation
    • Real estate industry experience required
    • Proven ability to generate leads from social media
    • Strong strategic thinking and ownership mindset
    • Experience managing freelancers or agencies
    • Proactive and execution‑driven
    • Arabic preferred
    • Must have UAE driving licence and own car
    • Must work on‑site daily (9am–6pm)

    Benefits

    Salary plus performance incentive linked to lead generation and revenue impact.

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