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Dubai

    Assistant Brand Manager - Dubai, United Arab Emirates - CHALHOUB Group

    Chalhoub Group background
    Description
    • Support in implementing and piloting the 360° launch and marketing plans in collaboration with the marketing team (Media, PR, influencers, Merchandising, in-store animation, CRM, training, sampling ...) in accordance with the defined budgets and the strategy of the brand.
    • Work closely with partners on assortment, pricing and VM
    • Participate in strategic meetings with marketing, retailers, and regional teams
    • Build the assortment by offering recommendations based on market knowledge and analysis and in interface with the Visual Merchandising and Retailer's Category Managers teams.
    • Analyze the performances on regular basis and adapt the actions when necessary.
    • Work on Media plans for key moments of the year
    • Fuel brand strategy by conducting market, trend and competition analyzes.
    • Maintain a healthy assortment and work closely with planning and the retailer.
    • Monitor and follow up expenses and ensure that they are respecting set budgets.

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