Manager - Data Analyst - dubai - Publicisgroupe

    Publicisgroupe
    Publicisgroupe dubai

    2 days ago

    Description
    Overview
    Data, Reporting & Infrastructure
    Own and maintain all data pipelines supporting paid media reporting and analytics, ensuring reliability, scalability, and accuracy.
    Manage and validate data integrations via APIs across media platforms, analytics tools, and visualization environments.
    Oversee dashboard development and maintenance, ensuring client-facing visualizations are fully accurate, up to date, and aligned with agreed KPIs.
    Act as the primary quality-control owner for all data outputs, proactively identifying and resolving discrepancies or errors.

    Work closely with activation and ad operations teams to ensure correct backend trafficking, tagging, and tracking implementation across all campaigns.

    Planning & Performance Reporting Management

    Own and manage the client's Annual Media Planning Document, which includes yearly KPIs that are monitored and reported monthly to the client.

    Ensure KPIs are consistently reflected across planning documents, dashboards, and performance reports.
    Maintain historical performance benchmarks and ensure year-on-year comparability.
    First-Party Data & CDP Enablement
    Act as support for the client's Customer Data Platform (CDP), ensuring first-party data is effectively leveraged across paid media.
    Support the activation, measurement, and optimization of first-party and audience-based media strategies.
    Translate complex first-party data outputs into actionable insights for planners and client stakeholders.
    Ensure data governance, consistency, and best practices are upheld when using customer data in paid media environments.
    Responsibilities
    Technical & Product
    Strong, hands-on understanding of paid media platforms and ecosystems.

    Proven experience working with:
    APIs and data integrations
    Data pipelines
    Visualization tools and dashboards
    Trafficking, tagging, and tracking frameworks
    Advanced, professional-level Excel skills (complex formulas, pivots, data validation, large datasets).
    Client & Internal Collaboration
    Act as a trusted analytics partner to client stakeholders, confidently explaining data methodologies, KPIs, and performance trends.
    Collaborate closely with planning, activation, technology, and data teams to ensure seamless end-to-end delivery.
    Support senior leadership with analytical inputs for client presentations, reviews, and strategic discussions.
    Help establish and evolve analytics best practices within the planning team.
    Exceptional attention to detail with a track record of delivering accurate, error-free outputs.

    Strong communication skills, with the ability to translate data into clear insights for non-technical stakeholders and work collaboratively within larger teams.

    Innovative & Analytical Mindset
    Highly detail-oriented and methodical
    Passionate about data and continuous improvement
    Proactive problem-solver with strong ownership mindset
    Comfortable working in fast-paced, deadline-driven environments
    Collaborative and client-focused
    People & Leadership
    Seeks others\' feedback to develop self-awareness, strengths and address development area.
    Is able to proactively raise issues to improve effective team working and collaboration.
    Is able to communicate confidently in a clear, concise and articulate manner.
    Collaborates with stakeholders and embraces an inclusive based environment.
    Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
    Able to build relationships quickly with others and engages personally with peers and clients.
    Treats others with respect, listens to other perspectives, especially when they are different from own.
    Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
    Drives a culture of trust with Peers, clients and all other stakeholders.
    Self
    Is able to take ownership for actions and deals with consequences in a mature manner.
    Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
    Displays openness to the ideas of others and leverages them when beneficial for the business.
    Showcases curiosity and open mindset towards new ways of doing things.
    Is able to set high impact objectives and goes above and beyond to exceed performance.
    Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
    Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
    Approaches situations and individuals with honesty, integrity and humbleness.
    Displays resilience and maintains drives and a positive outlook when faced with challenges.
    Qualifications

    5+ years of experience in media analytics, marketing analytics, or performance measurement, ideally within a media agency or complex client environment.

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