Head of Marketing - Dubai, United Arab Emirates - VAI Marketing Management

VAI Marketing Management

Verified Company

Dubai, United Arab Emirates

1 week ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

Roles & Responsibilities:

Team Management and Development:

Lead and mentor the marketing team, ensuring the provision of essential skills and resources.
Cultivate a collaborative and creative team environment.
Regularly assess team performance, providing constructive feedback and fostering professional growth.
Identify hiring needs and recruit top talent to enhance department capabilities.
Mitigate risks by identifying and addressing potential challenges in projects or processes.

Strategic Planning and Vision:

Develop and execute a comprehensive marketing strategy aligned with company business objectives.
Stay abreast of industry trends and adapt the marketing strategy to remain competitive.

Brand Management:

Uphold and evolve the company's brand identity across all marketing channels.
Ensure consistency and adherence to brand guidelines in all marketing collateral.

Continuous Learning and Innovation:

Facilitate ongoing education for the marketing team on the latest tools, strategies, and best practices.
Test and implement innovative marketing approaches.

Campaign Management and Analysis:

Oversee the execution of marketing campaigns, ensuring objectives are met and deadlines are achieved.
Ensure alignment of marketing initiatives with overall company goals and strategies.
Analyze campaign results, identify areas for improvement, and iterate for enhanced performance.
Allocate, monitor, and optimize the marketing budget for maximum ROI.

Requirements:

Industry Knowledge: Expertise in fintech, cryptocurrency, blockchain, AI, and ML.
Strategic Planning: Develop and execute longterm marketing blueprints in sync with company goals and market trends.
Leadership: Mentor teams, address conflicts, and make decisive choices for organizational success.
Analytical Prowess: Interpret data trends and base decisions on actionable insights.
Digital Marketing: Mastery in SEO, SEM, and audiencecentric content marketing.
Social Media Mastery: Active strategy on platforms like Twitter, Reddit, and niche forums.
Effective Communication: Clear and concise messaging.
Copywriting: Create engaging narratives about the company's offerings.
Project Oversight: Manage campaigns ensuring timely completion and goal attainment.
Innovation Mindset: Keep pace with the fastevolving fintech sector and embrace feedbackdriven adaptability.

Apps and Tools:

Communication & Collaboration:
Gmail, Drive, Google Calendar, Slack

Task & Project Management:
ClickUp

Design & Creativity:
Figma, Photoshop, Illustrator, Lightroom, Cinema4D (and other related tools)

Marketing & Outreach:
SendGrid, Loomly, Levuro

Social Media Platforms:
LinkedIn, Facebook, Instagram, Linktree, YouTube, Medium, Reddit, Discord, Telegram, and others.

AI Tools:
ChatGPT, Reword, Sintesia

Content & Writing:
WordPress, GitBook

Data & Analytics:
Google Analytics, SemRush, Firebase

Our Vision:

We take pride in our vision to provide outsourcing solutions that propel the businesses that partner with us to new levels of success.

We are passionate about delivering service and a great customer experience.

We create innovative solutions, creating value for shareholders, clients, and employees while maintaining a broad commitment to the environment and society.

Workplace Values:

We live and breathe in our values; therefore, it's crucial that the post holder operates in line with our workplace values: