Marketing Executive - Dubai, United Arab Emirates - Informa Markets

Informa Markets

Verified Company

Dubai, United Arab Emirates

1 week ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

Company Description

Informa PLC is a leading international events, intelligence and scholarly research group.
Our purpose is to champion the specialist.

Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions.

Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Each of our four operating divisions has a distinct focus:

Informa Connect aims to provide expert content you cannot Google, and access to specialist networks and communities, through major branded annual events and specialist digital communities and content services.

Informa Markets creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions.

Informa Tech aims to inspire the global technology community to design, build and run a better digital world by providing research, media, training and events to specialist technology communities worldwide.

Our fifth division is
Global Support, which provides shared, efficient business services and function-specific expertise to each of Informa's operating divisions.

Job Description:

Marketing Executive

Informa Markets

Reports to:

Senior Marketing Executive

Direct reports:

NA

The Role

Job Summary/Responsibilities

KPIs:

Visitor Attendance to the events, both virtual and physical
Demand gen through ABM (Account Based Marketing) campaigns, from Awareness through to Lead generation, to deliver MQLs for the sales teams
PR and media reach
Design and delivery of marketing campaigns in line with business objectives set out within the marketing plan
Adherence to timelines and budgets
Increase brand awareness & visibility across global energy markets
Marketing KPI report
Generate leads through storytelling and highquality content

Main Duties & Responsibilities:

PLANNING & CAMPAIGN MANAGEMENT

Work with marketing manager to deliver marketing campaigns and event websites in line with strategic objectives
Implement operational plans and ensure adherence to deadlines (including Demand gen plans, Time & Action Plans, Content Calendars, Budget Trackers)
Help build PR and media buying plans, and implement
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways of incentivising/monitoring offline channel performance
Evaluate performance of media, association, industry partners and social media influencers and provide feedback/recommendations to marketing manager. Coordinate all deliverables with contras and partners once an agreement has been signed
Raise PO's and maintain budget trackers
Appoint and manage external suppliers
Identify relevant audience profiles, build segments and coordinate with printer/mailing house for the delivery of direct mail campaigns

ANALYSIS & INSIGHT

As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports
Share relevant insights with marketing manager to drive revenues or pursue new opportunities
Analyse and report trends over time and use these insights to build more effective campaigns
Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc)
Work with internal teams to ensure data governance and data management policies are adhered to
Provide preagreed reports during and post campaign to monitor channel effectiveness and ROI
Use recommended campaign analytics dashboards daily to monitor performance
Become part of a culture of testing and metricsdriven decision making in the team
Share case studies with marketers within the team, division and Global Exhibitions

MARKETING EXECUTION

Identify target universe and key segments within target universe
Liaise with PR agency, media buying services across radio, print, TV to give your product maximum exposure
Send timely, relevant communications through designated mix of channels and optimise the effectiveness of these channels
Monitor and adjust campaign activity based on performance metrics
Build, maintain and optimise websites and work with internal support teams to make advancements and maximise conversion from the sites

Qualifications:

Qualities needed for the role