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- Deliver strategically sound conceptual thinking and high-quality copywriting across all the brand's channels, including print, ecommerce, digital, social media, product, naming, among others.
- Manage, mentor, and direct at least one other copywriter to ensure the brand's tone, vision, and direction stays on course while helping them quickly grow their career.
- Provide new creative thinking and high-level storytelling across all agency needs, including integrated campaigns, print ads, mailers, postcards, website assets, landing pages, emails, digital banners, social media, etc.
- Effectively present your own ideas and rationale for writing, concepts, and creative in an effective and persuasive manner, both internally and externally.
- Demonstrate organized thinking by arranging work into presentations that communicate information effectively and efficiently.
- Consult with the ECD, Creative Director, as well as ACD, Art Directors, production, and marketing team as necessary to achieve brand/marketing objectives.
- Develop verbal campaign elements using scripts, headlines, copy, etc.
- Brainstorm ideas with Planning, Account Management, and the creative teams to assist in creating and developing concepts.
- Provide creative ideas that fit clients' needs.
- Conduct basic research to stay up to date with the latest communication trends.
- Develop an understanding of clients' business, brands, and consumers.
- Supervise and train junior members of the Creative team.
- BA/BS in Business, Marketing, Communication, Journalism, Art.
- 5+ years of related professional experience in the marketing/creative industry.
- Online portfolio that demonstrates your storytelling, copywriting, and conceptual thinking abilities.
- Ability to meet all required deadlines, both internal and external, with minimal supervision.
- Must have experience working in a creative team environment.
- Ability to manage and direct other Copywriters (internally and externally).
- Ability to present one's own work successfully.
- Exhibits a fun-loving attitude and pride in the process of making and selling great work.
Senior English Copywriter - Dubai, United Arab Emirates - Talent Pal
Description
Who We Are:At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we're looking for:
We are seeking a Senior English Copywriter to join our team and contribute to the development of big ideas while bringing campaigns to life through exceptional verbal communication. As a Senior English Copywriter, you will be responsible for concepting, writing, producing, and directing brand and campaign solutions for all levels of creative and marketing projects.
What you'll be doing:
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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