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- Lead performance marketing and CLM campaigns from the idea stage through to their execution and implementation
- Work with other department heads and staff to discuss plans and strategies
- Analyse, report and automate the performance of digital marketing and CLM activities and measure the ROIs and results against KPIs
- Produce and analyse data reports, digital marketing analytics reports and share insights with the team to develop optimization plans
- Anticipate internal and/or external business challenges and/or regulatory issues; recommend process, product, or service improvements
- Recruit, select, and train new candidates in the core performance marketing and CLM department
- Lead teams or projects with broad visibility to achieve milestones and objectives
- Identify the latest digital technologies and current digital trends affecting the industry.
- BS Degree from a reputable university
- Minimum 6 years of prior experience in digital marketing and advertising
- 1-2 years of people management experience
- In-depth understanding of core web analytics tools (experience with Google Analytics is preferred)
- Well versed with all digital tools and their execution (In depth practical experience with Google, Ads, Facebook Ads, and other digital marketing channels)
- Well versed with various CLM platforms and in depth practical experience with some of those platforms and tools such as MoEngage, Braze, Clevertap, Airship,Sendgrid, Mailchimp, etc.
- Strong understanding of current online marketing concepts, user journeys, digital strategy, and best practices
- Able to work with colleagues at all levels to develop marketing goals and evaluate results
- Sharp strategic thinking and ability to translate quantitative & qualitative data/insights into a strong targeted marketing strategy
- Strong technical and data analysis skills
- Strong skills in MS Office Suite (Outlook, Excel, PowerPoint
- Excellent written and verbal communication skills
- Self-motivated & willing to take on new challenges
Performance Marketing Manager - Dubai, United Arab Emirates - Bayut
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Requirements