Digital & Social Media Specialist - Dubai, United Arab Emirates - Plum Jobs

Description

Our client is a well-reputed automotive spare parts distributor with a strong presence in the GCC and African markets.

We are hiring a UAE experienced digital and social marketing expert who will be responsible for developing and executing marketing strategies to accelerate brand awareness and business growth.

The role is responsible for digital, social, paid and performance marketing, web analytics and brand development.

Role Summary

• Develop and execute marketing strategies to drive brand awareness and generate leads
  
• Develop and produce high quality and engaging written and multimedia content – email and social media campaigns and blogs to increase inbound sales leads, brand visibility, awareness, customer engagement and conversion rates.
  
• Implement content SEO best practices increase organic traffic to the website and lead nurturing.
  
• Conduct competitor and market research analysis to identify content opportunities and trends.
  
• Drive targeted traffic, conversions, and revenue through paid search, social media and display advertising, Google Ads, Facebook Ads through accurate email marketing automation and customer segmentation.
  
• Manage multimedia content on the companys website and email marketing.
  
• Manage industry exhibitions and events.
  

Mandatory Skills & Experience

• 5 – 8 years' experience of creating innovative, engaging and SEO friendly written and multimedia content including thought leadership, public relations
  
• Deep expertise in digital marketing with a focus on digital and social media management and SEO/SEM, A/B testing and analyzing engagement metrics to optimize content performance.
  
• Proficient experience in using CRM and marketing automation tools such as MailChimp, ActiveCampaign, HubSpot, Marketo, SEMrush.
  
• Strong analytical skills and the ability to interpret data to measure marketing performance and ROI, generate actionable insights and optimize campaigns.
  
• Commercial and financial acumen with a strong focus on budget management, media spend, ROI and data-driven decision-making.
  
• UAE driving license is mandatory.
  

Education

• Bachelors degree in Marketing
  

Candidate Profile

• Currently living in the United Arab - Emirates - must be able to live and work in Dubai.
  
• Fluent in English – articulate, creative and compelling in written and verbal communication.
  
• Strategic, action oriented and data driven; must be able to work in a fast paced entrepreneurial organization.
  
• Energetic, vibrant and confident outgoing personality.