marketing automation strategist - dubai - Joi Gifts

    Joi Gifts
    Joi Gifts dubai

    1 week ago

    Description
    Joi Gifts is the region's leading online gifting marketplace.

    We are a team of ambitious humans fueled by our purpose to make the world a happier place, one gift at a time.

    We currently operate in 8 countries and 22 cities across the region, and we're just getting started At Joi Gifts, we exist to create authentic connections and strengthen bonds between people by enabling them to gift their loved ones seamlessly.

    We are looking for an ambitious Marketing Automation Strategist to help Joi become the world's most customer centric gifting company.

    The ideal candidate must demonstrate an expert level marketing knowledge and have a true passion for marketing automation, along with a 'sleeves rolled up' mindset.

    Reporting to the CMO of Joi Gifts, you will be responsible for:
    Creating growth hacking strategies to drive a world-class inbound engine (deploying )
    Developing and executing complex email, push notification and SMS automation strategies
    Designing and documenting journey blueprints in collaboration and alignment with key stakeholders
    Strategizing and maintaining a calendar designed to attract a targeted audience (special offers, blog posts, bundles, etc.)
    Growing new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, e-mail campaigns, push notifications and customer acquisition content (including offers)
    Continually looking for new ways to generate sales and manage targeted list development
    Establishing closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
    Conducting A/B testing, as well as customer, competitor, and product research, generating monthly campaign reports
    Leveraging industry best practices and campaign insights to challenge conventional thinking and provide new and innovative approaches to reaching diverse audiences through marketing automation
    Engaging in strategic and technical discussions with internal team members and client contacts

    Need to have:

    Education:
    Bachelor's degree in marketing, marketing research, business administration or related field
    3+ years of digital strategy and product management experience in an agency or large organization
    2+ years of e-commerce email automation expertise and App marketing automation
    Solid experience with marketing automation , or Hubspot or Salesforce Marketing Cloud)
    Excellent analytical, reasoning, and problem-solving skills
    Possess an integrated background with online/offline expertise
    Ability to confidently consult on marketing automation and marketing strategy, usage, results, and findings
    Demonstrate superior oral and written English skills

    Nice to have:
    Be a subject matter expert for the account, integrated data processes, and connected systems maintain a calendar
    Marketing automation experience – preferably Salesforce Marketing Cloud, Hubspot, or
    Hubspot certification
    Working proficiency of HTML
    #J-18808-Ljbffr

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