PR Executive - dubai - Shiseido

    Shiseido
    Shiseido dubai

    1 day ago

    د.إ180,000 - د.إ300,000 (AED) per year *
    Description
    NARS Cosmetics
    Organization
    • Reports to: PR Manager, US Brands
    • Job Location: Dubai, UAE
    • Contract type: Permanent
    Job Purpose

    The PR Executive plays a key role in strengthening NARS' brand visibility, desirability, and cultural relevance across the Middle East. This position is responsible for leading the development and execution of high-impact PR, influencer, and 360° brand initiatives while ensuring brand consistency, creative excellence, and optimized budget allocation across all touchpoints.

    Main Responsibilities
    PR & Advocacy
    • Drive the execution of NARS' regional PR and influencer strategy, ensuring alignment with global brand direction and local market relevance.
    • Build and nurture strategic relationships with top-tier media, influencers, and KOLs.
    • Lead the identification and management of key influencers to act as NARS brand ambassadors.
    • Identify new advocacy opportunities and develop creative ways to strengthen brand credibility and desirability.
    • Maintain and update influencer/KOL databases, identifying new advocates aligned with brand values.
    • Act as a key guardian of NARS' brand image, ensuring consistency in tone, aesthetics, and messaging across all communications.
    • Monitor and report on media and influencer coverage using available tools.
    • Take ownership and manage PR mailings and seeding - from kitting to delivery - ensuring timely execution.
    • Proactively initiate initiatives that further enhance the brand's visibility and local relevancy.
    Event Concepting & Execution Excellence
    • Lead end-to-end planning and delivery of PR and influencer events across key Middle East markets.
    • Own event ideation, proposing innovative concepts that generate earned media, social buzz, and strong brand equity.
    • Manage supplier sourcing, negotiations, and production budgets to ensure best-in-class execution with cost efficiency.
    • Oversee on-ground execution, ensuring flawless delivery, premium guest experience, and strong brand storytelling.
    • Strategic Insights, Reporting & Cross-Functional Leadership
    • Monitor cultural trends, social media conversations, and emerging consumer behaviors relevant to NARS across the Middle East, translating insights into actionable PR moments and influencer-led opportunities.
    • Lead competitive tracking across launches, events, partnerships, and media activity, providing strategic recommendations to strengthen brand positioning.
    • Develop and deliver weekly/monthly performance reporting to Middle East, EMEA, and Global stakeholders, tracking earned media, influencer KPIs, event results, and market impact.
    • Collaborate cross-functionally with Marketing, VM, Retail, Education, and Artistry teams to ensure fully integrated brand execution and consistent storytelling across all touchpoints.
    Profile & Skills
    • Minimum 2–3 years of experience in PR, influencer marketing, or brand communications within beauty, luxury, or lifestyle industries.
    • Strong understanding of the Middle East market, consumer landscape, and influencer ecosystem.
    • Highly creative and ideas-driven, with the ability to translate strategy into impactful execution.
    • Demonstrated ability to manage budgets, optimize costs, and deliver high-quality output.
    • Strong communication and stakeholder management skills across local, regional, and global teams.
    • Fluency in Arabic is highly desirable (reading, writing, proofreading, and adapting content).
    • Strong awareness of regional social and cultural trends.
    • Strong organizational skills with the ability to lead multiple projects in parallel.
    • Deep understanding of social platforms (TikTok, Instagram, META ecosystems) and emerging digital behaviors.
    • Alignment with Shiseido Trust 8 principles: Think Big, Take Risks, Hands-on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.
    #J-18808-Ljbffr
    * This salary range is an estimation made by beBee
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