Head of Growth - Dubai - SUMWON STUDIOS

    SUMWON STUDIOS
    SUMWON STUDIOS Dubai

    2 days ago

    د.إ420,000 - د.إ780,000 (AED) per year *
    Description

    SUMWON STUDIOS is building the next generation of global fashion brands - fast, digitally native, and culturally relevant. Home to brands including MISSGUIDED, SUMWON, BALR, Baby Phat, Playboy, AiiRZ and KiZN, we combine deep expertise in product, performance and brand with SHEIN's world-class infrastructure to scale globally at speed.

    The Role

    We're looking for a Head of Growth to own and accelerate our customer acquisition, retention, and revenue growth across all digital channels. This role blends data-driven performance marketing, brand-forward influencer strategies, and best-in-class CRM to scale a modern fashion e-commerce business. You'll set the growth vision, build and lead high-performing teams, and continuously experiment to unlock new growth levers - while keeping a sharp eye on CAC, LTV, and profitability.

    Key Responsibilities

    • Define and execute the overall growth strategy across acquisition and retention
    • Own growth KPIs, including CAC, LTV, ROAS, conversion rate, retention, and revenue growth
    • Partner closely with Product, Merchandising, Content and Trade to drive holistic growth
    • Build, manage, and mentor a high-impact growth team

    Performance & Digital Marketing

    • Lead all paid channels, including Meta, Google, TikTok and emerging platforms
    • Optimise full-funnel performance (prospecting, retargeting, conversion, and reactivation)
    • Own budget planning, forecasting, and ROI optimisation across channels
    • Drive continuous experimentation with creatives, landing pages, audiences, and offers

    Influencer & Affiliate Marketing

    • Scale a creator and influencer marketing engine aligned with brand and performance goals, leveraging relevant agencies
    • Own and grow the affiliate program, including recruitment, commission structures, and partner performance
    • Track influencer and affiliate impact using clear attribution and incrementality models

    CRM, Retention & Lifecycle Marketing

    • Own CRM strategy across email, SMS, push notifications, and loyalty initiatives
    • Drive personalisation, segmentation, and automation across the customer lifecycle
    • Improve repeat purchase rate, AOV, churn reduction, and customer lifetime value
    • Collaborate with Product and Data teams on customer insights and behavioural triggers
    • Establish a strong testing culture (A/B testing, holdouts, incrementality)
    • Leverage analytics tools to derive insights and guide decision-making
    • Build dashboards and reporting frameworks to track growth performance clearly
    • Use customer data to identify new growth opportunities and channels
    • Act as a key collaborator within the Marketing department, contributing to campaign planning and execution across channels
    • Leverage the latest trends and technology (including AI) to enhance the team's overall productivity

    What you'll bring

    Experience

    • 7–10+ years in growth, digital marketing, or performance marketing, ideally in fashion, DTC, or e-commerce.
    • Proven track record of scaling revenue in a fast-growing consumer brand
    • Strong experience across paid media, influencer marketing, affiliates, and CRM
    • Experience managing significant marketing budgets and teams

    Skills & Mindset

    • Highly analytical with a strong understanding of attribution, unit economics, and funnel optimisation
    • Strong understanding of performance marketing metrics and commercial KPIs
    • Comfortable operating at both strategic and executional levels
    • Data-driven, test-and-learn mindset with a bias for action
    • Excellent leadership and stakeholder management skills

    What we'll bring

    • 25 days of annual leave, increasing to 30 after your first year
    • 30% employee discount across all SUMWON STUDIOS brands
    • Ongoing learning and development opportunities
    • Company social events
    • The coolest colleagues you can find

    Why Join Us?

    SUMWON STUDIOS is redefining fast fashion with a forward-thinking approach. Join a creative and ambitious team, and help us build a brand that resonates.

    #J-18808-Ljbffr
    * This salary range is an estimation made by beBee
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