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    • Head of PR - Dubai - Messe Frankfurt Middle East

    Messe Frankfurt Middle East
    Messe Frankfurt Middle East Dubai

    2 weeks ago

    Default job background
    Description

    Strategic Head of PR & Communications sought for Messe Frankfurt Middle East.

    Messe Frankfurt Middle East is a leading trade fair and event organizer based in Dubai, with a strong regional presence across the Middle East. Our events connect global businesses, foster industry innovation, and serve as vital platforms for networking, trade, and knowledge exchange.

    We're looking for a results-driven professional to lead our public relations strategy and drive impactful media exposure for our expanding portfolio of B2B events. This key leadership role within our Marketing team will be responsible for ensuring compelling, consistent, and quality editorial coverage that enhances event visibility, strengthens our corporate brand, and boosts visitor and exhibitor engagement.

    Main Responsibilities

    • Develop and implement a robust PR and communications strategy for all MFME events.
    • Plan and execute press releases, media briefings, and press conferences across the year, ensuring alignment with show drop schedules and campaign timelines.
    • Craft key messaging for each exhibition and ensure consistent implementation across all PR and corporate communication touchpoints.
    • Serve as the primary liaison with our external PR agency, driving performance and taking corrective action when needed.
    • Build and nurture relationships with key media outlets, industry representatives, government entities, and trade press to maximize event and brand coverage.
    • Drive effective barter partnerships with media to secure high-value pre- and post-event editorial exposure.
    • Oversee the onsite press office during exhibitions, ensuring seamless coordination, media hosting, and high-impact coverage.
    • Provide strategic media coaching and messaging support for senior Messe Frankfurt spokespeople.
    • Support Frankfurt-based events with regional press release distribution and media support when required.
    • Lead the development of an annual corporate communications program to position MFME for future growth.

    Requirements

    • A minimum of 5 years of PR and communications experience, with at least 3 years in the Middle East market.
    • A proven background in managing PR agencies and media relationships.
    • Strong stakeholder engagement skills, with the ability to influence and collaborate at all levels.
    • Experience in the exhibitions or events industry is highly desirable.
    • Bachelor's degree in PR, Communications, Marketing, Media Studies, or a related field.
    • Excellent communication, business writing, and strategic planning skills.
    • High attention to detail, strong organizational capabilities, and an ability to thrive in a dynamic environment.

    About Us

    Messe Frankfurt Middle East offers a collaborative, multicultural work culture where creativity, ambition, and strategic thinking are valued. We provide opportunities for professional growth and development in a dynamic and fast-paced environment.

    Seniority level

    • Mid-Senior level

    Employment type

    • Full-time

    Job function

    • Public Relations
    • Events Services
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