Marketing Manager - Dubai, United Arab Emirates - dmg events

dmg events

Verified Company

Dubai, United Arab Emirates

1 week ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

About Us - Dmg Events
dmg events is an international exhibitions and publishing company. We attract more than 425,000 visitors to our global portfolio of 80 exhibitions each year. Through our global events, our aim is simple.

We want to accelerate business through face-to-face events, which is why we work so hard to bring people together, creating opportunities for them to network, learn and do business.

dmg events is part of the Daily Mail Group Trust (DMGT).

DMGT Manages a diverse, multinational portfolio of companies with total revenues of £2bn, that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment.

Job Description Summary:

To design and deliver successful marketing campaigns for exhibitions, conferences, awards, and
digital products in line with agreed KPIs.

Main Duties & Responsibilities:
Planning, Campaign Management & Execution + Analysis & insight**- Create and implement an integrated marketing strategy for the construction portfolio (including

exhibitor, conference, and visitor campaigns, as well as special events)

Set out and monitor the entire budget, drop schedule, and media plan
Use the full marketing mix to promote the exhibition and workshops by the

marketing strategy and overall business objectives

Identify the target universe and key segments within the target universe
Develop personas, value propositions, and messaging for each of the key segments

media, digital marketing, etc.)

Ensure show websites are fully up to date with latest information in accordance to campaign

cycle

Maintain active social media channels in line with market expectations, monitor engagement

and maximize conversion

Strategic database build.
Work with internal teams to ensure data governance and data management policies are

adhered to

Manage PR agency in coordination with the Exhibition Director/HOM
Use all media tools such as social platforms, explore new marketing channels
Copy write and proof all marketing materials (in conjunction with Exhibition Director/HOM if

needed) in line with the content calendar and messaging