Home Care Csp Assistant Manager UAE - Dubai, United Arab Emirates - Unilever

Unilever
Unilever
Verified Company
Dubai, United Arab Emirates

3 days ago

Ahmed Al-Mansouri

Posted by:

Ahmed Al-Mansouri

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Description

Function:
Category Management


Reports to:
CSP Arabia Home Care Lead


Scope:
Gulf


Location:
Dubai, UAE


ABOUT UNILEVER


With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world.

Work on brands that are loved and improve the lives of our consumers and the communities around us.

We are driven by our purpose:

to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance.

At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment.

We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future.


Job scope for this role is focused on representing the voice of Customer Business Development (CBD) across the organization, provide key integration touchpoints around commercial planning and governance and driving the category and channel strategy and associated pricing and promo strategies and building brands' equity.

You will lead the development and deployment of a channel strategy for New Brands and drive profitable growth.


WHAT WILL YOUR MAIN RESPONSIBILITIES BE

  • Sales and Operational Plan lead consolidated Customer Development (CD) input and own 'output', drive CD business performance.
  • Define, deploy and deliver the Commercial Plan across all customers and Channels.
  • Drive business performance including gap closure activities and optimization.
  • Provide a detail analysis on actual sales vs forecast result and propose the rolling channel or chain action plans to the management.
  • Lead the National Category Building Plan and trade review promotion evaluation with respective customer.
  • Work jointly with brand managers to assess category opportunities and analyze competitor and channel behavior for annual plan, forecast and identify areas of opportunity.
  • Plan, execute and evaluate options jointly with Key Accounts for tailor made promotion to enhance retailers' commitment and integrating promotion plans with marketing plans.
  • Costing, pricing, forecasting, drafting of trade letter and premium sourcing with Brand/Key Account Managers.
  • Prepare, analyze and present category review.
  • Manage Channel and Shopper Insights:
  • Collate best practice in the region that translates shopper insights into actions.
  • Conduct periodic survey on distribution, placement, pricing and competitors' activities via monthly store check or retail audit.
  • Collate research on shoppers' habit studies to provide insights for our various channel implementations to influence location, space, communication, and promotions at Point of Purchase.
  • Supply Chain Management:
  • Responsible for launch volume projection for NPI products.
  • Joint responsibility with supply chain to deliver Forecast Accuracy and Slow-Moving Obsolete Stocks KPI.
  • Commercial Management:
  • Track and maintain channel investments and P&L as well as ensuring investments (noncontractual) remain within plan.
  • Measure and review category performance by channel.
  • Support customer/category specific category management projects.
  • Net Revenue Management:
  • Responsible to drive Unilever's Category Net Revenue realization through defining holistic Net.
  • Revenue Strategies and then seeing them through to execution into the Marketing functions and wider commercial business.
  • Improve capability for Net Revenue Maximization, including the acquisition and processing of appropriate data, performance monitoring and reviewing, with constant improvement.
  • Build Pack-Price strategy recommendations. Performs price analysis including 9box matrix, elasticity by brand/pack/channel, competitive positioning, and internal profitability status, to draw up detailed Brand pricing actions.
  • Track Category Pack Price (PPP) by channel, to perform pack size profitability/positioning (at sales channel level, to overlay on Brand strategies) to propose Pack Innovation actions where possible.
  • Perform analysis to review historical promotional activities to draw up guidelines and recommend allocation of trade promotion budget by channel and category.

Key Stakeholders:


  • Internal: Marketing, Customer Business Development, Customer Service, Brand Marketing, Finance.
  • External: Promotional and Sellout Agencies.

Experiences & Qualifications

  • Bachelor's degree in business.
  • 3 or 4+ Years of Experience in key account management experience or trade marketing experience within FMCG industry or Retail Industry.
  • Full proficiency of English and Arabic language.

Skills

  • Excellent communication and analytical skills.
  • Strong bias for action with a growth mindset.
  • Strong influencing & selling skills.
  • Ability to contribut
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