Description
Supports in preparing the annual marketing budget for the assigned Business Unit along with the senior management team, and allocates resources accordingly Participates in the development of integrated marketing plans to best maximize brand presence in the market Builds the annual marketing calendar with the support of business functions and other key stakeholders, and ensures seamless execution of marketing activities and initiatives Coordinates with GMG's internal departments to develop brand and product attributes and positioning in line with the business requirements Works closely with PR and media agency to optimize and maximize brand presence in the market Plans and implements the utilization of various media channels with a view to maximize return on investment across all marketing initiatives Liaises with vendor / suppliers to ensure efficient delivery of projects as per the established guidelines and set timelines#J-18808-Ljbffr
