Marketing Manager - Abu Dhabi - Remitly

Description

Job Description

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward.

We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career, we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

About the Role

As Marketing Manager for the UAE, you will be the local marketing lead for Remitly, responsible for shaping and driving the marketing strategy and implementation across the UAE. You will lead the launch and scaling of Remitly in the market, owning strategic marketing programs that build awareness, trust, and establish Remitly as a leading financial services brand in the region. You'll work closely with regional and global stakeholders, as well as agency partners, to deliver high‑impact, culturally relevant marketing campaigns that drive growth in line with business objectives.

You Will

• Act as Remitly's marketing leader for the UAE, bringing deep cultural fluency across key diaspora audiences (e.g. IND, PAK, PHL) as well as white‑collar expat segments (e.g. GBR, USA, CAN, AUS)
• Define and lead an integrated marketing strategy spanning brand and performance‑led activity across channels such as ATL, influencers, community marketing, large‑scale events and sponsorships, and partner closely with our in‑house performance and digital marketing team
• Own and lead community and influencer marketing programs, including partnerships, ambassador strategies, sponsorships, events, and negotiations
• Partner closely with local General Management, product, legal, and compliance teams to identify growth opportunities and translate these into clear marketing plans and agency briefs
• Serve as the regional marketing lead within cross‑functional squads, representing the UAE in global planning and ensuring regional priorities are reflected in quarterly and annual plans
• Build and scale marketing programs from 0–1, testing, iterating, and establishing repeatable playbooks across the UAE
• Define success metrics and oversee measurement of brand and marketing performance in close partnership with marketing analytics and consumer insights teams
• Own, manage and optimise a multi‑million‑US‑dollar marketing budget to balance short‑term impact with long‑term brand building

You Have

• Minimum 8–10 years of marketing experience in the UAE, with a strong understanding of the local media, agency, publisher landscape and operating in a regulated environment; experience in fintech, payments or similarly regulated categories (a bonus, not essential)
• A proven ability to launch and scale marketing programs in fast‑growth environments
• Comfort operating as the sole in‑market marketing lead, acting as the voice of the UAE among regional and global leadership while collaborating closely with multinational teams across multiple time zones
• Extensive experience planning and activating traditional media (e.g. OOH, radio, sponsorships) alongside digital channels
• Strong experience across influencers, creators and community marketing, with a hands‑on mindset and comfort attending events during evenings or weekends when needed
• Fluent in English; Arabic or Hindi/Urdu a bonus, but not essential

Our Benefits

• Medical, Dental & Vision Insurance
• Life Insurance & Income Protection
• Housing Allowance
• Employee Stock Purchase Plan (ESPP)
• Commuter Reimbursement
• Mental Health & Family Forming benefits
• Learning & development benefits

Our Connected Work Culture: Driving Innovation, Together

At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in‑person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in‑office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in‑office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.

Remitly is an E‑Verify Employer

At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.

Remitly is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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