Marketing Manager - Dubai, United Arab Emirates - Pure Born Family Care Requisites Trading FZE
1 week ago
Description
Job Title
:
Marketing Manager
Job Description:
We are seeking an experienced Marketing Manager with a strong background in trade marketing and e-commerce within the FMCG (Fast-Moving Consumer Goods) industry.
As a Marketing Manager, you will be responsible for developing and implementing strategic marketing initiatives to drive brand growth, enhance trade partnerships, and maximize e-commerce opportunities.
Responsibilities:
- Develop and execute comprehensive marketing strategies and plans to drive brand awareness, market share, and sales in the FMCG industry.
- Collaborate with the sales team to identify trade marketing opportunities, develop trade promotion programs, and drive effective channel marketing activities.
- Utilize market research and consumer insights to identify target audiences, understand their needs, and develop marketing campaigns that resonate with them.
- Lead the development of marketing collateral, including POS materials, product packaging, digital content, and promotional materials, ensuring brand consistency and compliance with trade regulations.
- Manage ecommerce platforms, including online marketplaces and companyowned websites, to optimize product visibility, improve user experience, and drive online sales.
- Analyze market trends, competitor activities, and customer data to identify opportunities for new product launches, pricing strategies, and sales promotions.
- Collaborate with crossfunctional teams, including product development, supply chain, and digital marketing, to ensure seamless execution of marketing initiatives.
- Monitor and evaluate the performance of marketing campaigns, tracking key performance indicators (KPIs), and providing insights and recommendations for continuous improvement.
- Stay uptodate with industry trends, emerging technologies, and best practices in trade marketing, ecommerce, and digital marketing to drive innovation and maintain a competitive edge.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- 5 to 10 years of experience in marketing, with a focus on trade marketing and ecommerce within the FMCG industry.
- Proven track record of developing and executing successful marketing strategies that drive brand growth, enhance trade partnerships, and increase ecommerce sales.
- Strong understanding of trade marketing principles, channel management, and ecommerce platforms.
- Proficiency in utilizing marketing tools and platforms, including CRM systems, digital marketing channels, and analytics platforms.
- Excellent analytical and problemsolving skills, with the ability to interpret market data and consumer insights to drive effective marketing strategies.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with crossfunctional teams and build strong trade partnerships.
- Resultsoriented mindset with a track record of meeting and exceeding marketing targets in a fastpaced, dynamic environment.
- Join our passionate team and make a significant impact in the FMCG industry. Please submit your resume and a cover letter outlining your relevant experience and achievements in trade marketing, ecommerce, and overall marketing management.
Job Types:
Full-time, Permanent
Salary:
AED1.00 per month
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