- Collaborate with Operations Manager and marketing agencies/media suppliers (if needed) to create, plan and execute marketing/promotional programs to publicize and promote various activities or items.
- Lead and perform research studies to highlight consumers' demographics, competitors and industry trends.
- Stay up-to-date with best practices in the Marketing Management area in order to continuously deliver planned Marketing initiatives in a timely manner.
- Plan and execute initiatives to reach the target audience through appropriate channels (aggregator platforms such as Zomato, Talabat as well as social media platforms, e-mail, SMS, print, radio/TV etc.)
- Manage and optimize content on Google Business pages, Facebook, Instagram, LinkedIn etc.
- Organize, plan and execute photoshoots and videography and utilize digital assets for brand awareness & business profitability.
- Drive new initiatives to increase footfall
- Ensure optimal spend of the marketing budget
- Timely interpretation and extrapolation of campaign performance and drive ROI.
- Proper implementation and execution of all customer touch points.
- Create and execute the brand launch strategy.
- Development and implementation of the marketing calendar.
- Regular market visits to ensure that the campaign implementation and general restaurants practices are as per guidelines.
- Analyze market trends and recommend changes to marketing strategy based on analysis and feedback.
- Managing internal and external stakeholders to achieve and excel in targeted local store marketing strategies, tailored to demographics, resulting in impactful menu designs and successful marketing campaigns.
- Excellent written and oral communication skills
- Ability to work creatively, independently and with a strong attention to detail
- Analytical and data driven
- Strong research skills
- Comfortable working with MS-Office (Excel, PPT, Word etc.) and other marketing/digital tools such as SEO, lead generation, Web analytics, Google Adwords, Adobe, graphic designing etc.
- 2-5 years marketing (both digital and traditional/offline) experience in F&B/Restaurants industry preferably with a chain of restaurants
- Should have experience of managing marketing agencies
- Degree in Marketing/Sales/Business Management or related field
- Increase in online orders
- Increase in guests footfall in each outlet
- Social Media Engagement
- Customer Acquisition Cost and ROI
Marketing Specialist - Dubai, United Arab Emirates - Mazrui International
Description
Brief about company :-Kaaki W Nos is Lebanese chain of Restaurants that currently has outlets in Al Ain, Abu Dhabi and Dubai with plans of opening new outlets. It is part of Mazrui International, diversified holding group with multiple businesses across different industries such as Financial Investments, Oil & Gas, Real Estate, Trading, Transportation, Logistics, Retail, Hospitality, Education etc. spread across Middle East in UAE, Iraq, Kuwait and Yemen.
Websites :-
(Main Holding Group)
Location :- Can be based in Dubai, Abu Dhabi or Al Ain and will require some travelling to outlets within UAE
Designation :- Marketing Specialist
( Experience in Food and Beverage / Restaurants is Mandatory )
Reporting to :- Operations Manager
Job Purpose :- Responsible for developing (with Operations Manager), implementing and tracking both online and offline marketing programs that increase brand awareness and restaurants sales (both dining and online orders). Will act as a brand ambassador for the company Restaurant Management and its restaurant concepts ensuring brand consistency across all the branches.
Role and Responsibilities :-
Ability and Skills Needed :-
Experience:-
Educational Qualification :-
Key Performance Indicators :-
Please apply by attaching your CV only if you have relevant experience and qualifications.
Due to high volume of applications, only shortlisted candidates will be contacted.