Area Manager - Dubai, United Arab Emirates - Oman Air

Description

Reference No- COM

• Job Title
• Area Manager
• UAE.Dubai
• Sales
• Category
• COMMERCIAL
• Educational QualificationsProven experience delivering data and analytics projects with measurable business impact.

• Skills/Knowledge

• Proficient in English (Spoken & Written)
• Proficient MS Office
• Extensive experience of loyalty marketing, CRM, and customer service excellence ideally from a similar industry
• Strong background in customer acquisition, reengagement and retention strategies
• A Confident and articulate communicator capable of inspiring strong collaboration in an organization
• Knowledge of CRM software
• Strong in data analysis

• Experience Required

• As mentioned in the Advertisement
• Job Location
• UAE
• Dubai
• Job Description
• Lead the development and execution of a comprehensive data and analytics strategy in line with the overall business strategy.
• Manage a team of data and analytics professionals, including data engineers, data scientists, and business intelligence analysts.
• Drive the implementation of best practices in data management, data governance, and analytics methodologies.
• Oversee the development of data and analytics solutions that address key business problems and opportunities, with a focus on delivering measurable business impact.
• Collaborate with crossfunctional teams, including IT, marketing, finance, and operations, to gather requirements, design solutions, and ensure the successful implementation and adoption of data and analytics initiatives.
• Ensure the availability, accuracy, and integrity of data used in decision making.
• Stay uptodate with the latest trends and technologies in data and analytics, and recommend and implement appropriate solutions to drive continued business value.
• Manage the budget and resources for data and analytics initiatives, including vendor and contractor relationships.
• Requirements
• Implement CRM work processes across all touch points, closed loop Campaign Management, and Social Media integration across business lines.

Responsible for execution of Oman Air's marketing and customer engagement activities, and delivering maximum ROI on all CRM-related initiatives


Leadership, Planning & Strategy

• Develop and deliver an effective overall CRM strategy across the company with the objective of driving customer acquisition, retention and enhancing customer loyalty
• Develop and deliver effective programme strategies for customer segmentation, loyalty programme and customer Insight
• Work with airport customer service teams, sales, loyalty, inflight and all other touchpoints to maintain a customerfocused attitude with a focus on activities that create lifetime customers

CRM programme management and development

• Lead existing CRM programme management structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key touch points in the customer life cycle.
• Map customer journey, analyse touch points across the journey and maximise commercial opportunities.
• Work closely with all user departments to ensure CRM works effectively for all aspects of the company.
• Ensure agreed CRM programme design has buy in of all stakeholders
• Create and manage project plans for CRM programme build and launch
• Once launched, manage clear ownership, focussed priorities and active programme performance management
• Drive revenue and profit growth through:
• the acquisition, retention and individual value growth of customers by developing programmes to engage with customers to build profitable relationships.

- segmenting our customer bases for targeted marketing activities.
- generating clear and actionable consumer insight for the wider business
- contributing to improvements in guest satisfaction.

• Closing Date