Growth Marketing Manager - Dubai, United Arab Emirates - CAFU

CAFU

Verified Company

Dubai, United Arab Emirates

1 week ago

Posted by:

Ahmed Al-Mansouri

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Description

Company Overview
CAFU has a vision to create a better world through connected mobility, serving both consumers and businesses.

We started as an on-demand fuel delivery app and have now extended our services to car wash, tyre change, battery change and this is only the beginning.

We have global plans to become a super app, offering products & services which are agnostic of fuel and mobility.

Cafu is a technology business passionate about sustainability and positively impacting the communities we operate in. We've already won awards for best AI platform and voted LinkedIn's Number 1 Top Start-ups 2021

If you want to make a real impact to our communities and you are forever curious about how things work and why and want to join a company that moves with purpose and collaborates, then we want to hear from you

Responsibilities

Set fullfunnel organic growth strategy to support CAFU's growth goals, and ultimately increase our customer LTV leading growth marketing strategy and informing our customerfacing experience across acquisition and retention.
Review dashboards with the growth team for measuring and sharing results on businesscritical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs.
Design and implement optimization tests across our endtoend customer funnel (from acquisition through lifecycle retention).
Develop and drive lifecycle retention program, including transactional messaging, trigger programs and largescale campaigns.

Requirements:

Top tier undergraduate degree in marketing or similar field
5+ years bestinclass experience in B2C or Marketplace, ideally within Ride Hailing, Mobility, Cartech, Startup, E-Commerce categories, with a deep focus on organic growth marketing. Growthstage startup experience highly valued
Experience working across the full marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix (including online and offline channels).
Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized "doer," with a datadriven mentality and a bias towards action.

Benefits

A collaborative environment where diversity is celebrated
A flexible workforce. Our people are based in Dubai, but you can work from anywhere in the world.
A highly competitive market salary with housing and transport allowance.
A fastmoving supportive company where everybody takes ownership over their work.
An opportunity to share in the success of the business with stock options for qualifying employees.
The opportunity to work on a product with growing global appeal
Work with some of the most talented people in the industry from wellknown digital brands.