Performance Marketing Officer - Dubai, United Arab Emirates - One Tech Capital LLC

One Tech Capital LLC

Verified Company

Dubai, United Arab Emirates

1 week ago

Posted by:

Ahmed Al-Mansouri

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Key Responsibilities:

Execute a performance marketing strategy that aligns with business goals, such as revenue growth, customer acquisition and retention, and brand awareness.
Manage and optimize paid advertising campaigns across multiple channels, including search (Google, Apple), display (Google Display Network, programmatic advertising, etc.), social media (Facebook, Instagram, TikTok, etc.), and affiliate marketing.
Continuously monitor and analyze campaign performance, using metrics such as ROI, CPA, and conversion rate to make datadriven decisions and optimize campaigns.
Collaborate with other teams, such as product and content, to ensure that campaigns are aligned with overall business goals and strategies and that the company's offerings are accurately represented.
Stay uptodate with the latest performance marketing trends and best practices and make recommendations for new channels and tactics to drive acquisition and revenue growth.
Work with outside vendors and partners to execute performance marketing campaigns, such as agencies, ad networks, and affiliate networks.
Use performance marketing analytics tools to measure the success of campaigns, track key performance indicators, and adjust tactics accordingly.
Develop and manage the performance marketing budget, ensuring costeffective campaigns and delivering a positive ROI.
Provide regular performance reports and insights to key stakeholders, including the Csuite and other department heads.

Qualifications:

Proven working experience as a Performance Marketing Officer, with a track record of driving revenue and acquiring new customers through paid advertising campaigns.
Strong understanding of various performance marketing channels and tactics, including search, display, social media, and affiliate marketing.
Experience with analytics and reporting tools such as Google Analytics, Adjust Tracker.
Strong data analysis skills and ability to make datadriven decisions, with experience in A/B and multivariate testing methodologies.
Strong project management and organizational skills, with the ability to manage multiple projects and campaigns simultaneously.
Strong communication and collaboration skills, with the ability to work effectively with crossfunctional teams and outside partners.
BA/BS in Marketing, Advertising, or related field.
Knowledge of app optimization.
Living in UAE and ARABIC Nationality is a must

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