Ecommerce Marketing Specialist - Dubai, United Arab Emirates - Al Khayyat Investments (AKI)

Description

We are excited to welcome a skilled Ecommerce Marketing Specialist to lead our online presence and contribute to the success of BinSina.

KEY ACCOUNTABILITIES:

• Develop a comprehensive e-commerce marketing strategy to increase customer traffic and boost sales.
• Manage the entire product catalog through visually accurate product descriptions, item codes, tags, prices, and product images.
• Manage the end-to-end process of listing and updating products.
• Optimize product categorization and sub-categorization for improved searchability and user experience.
• Collaborate with the marketing team and agencies to develop and execute online promotions and merchandising campaigns.
• Track and monitor campaign performance, prepare reports, provide actionable insights, and suggest improvements.
• Conduct frequent website, mobile and APIs audits to ensure that the product information, category listing, product visibility and CTA is accurate and has optimal search effectiveness.
• Monitor and manage inventory levels and costs.
• Plan, develop, and oversee the execution of loyalty program.

SKILLS, QUALIFICATION AND EXPERIENCE:

• Bachelor's degree in marketing, Communications, Business Management, or a similar discipline.
• Minimum 3 years' experience in online merchandising, 3rd party marketplace and e-commerce catalog.
• In-depth expertise in e-commerce SEO meta data best practices - SEO meta titles, tags, and keywords to enhance search engine visibility.
• Commercial and analytical acumen with a keen interest in data to understand and analyze data.
• Working knowledge of Google Analytics 4.
• Deep expertise in analyzing website data and customer behavior to identify trends and opportunities for improving the online shopping experience and increasing conversion rates.

WORK ENVIRONMENT: AKI Office, DIP