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- Prospect and qualify new business by conducting regular market drives, utilizing reports such as Hotelligence, in-house guest lists, industry publications, etc.
- Review market analysis to determine client needs, occupancy potential, desired rates, etc.
- Negotiate with clients to achieve maximum profit while satisfying client needs.
- Identify and analyze competitor hotels both locally and regionally to understand competitor strengths and weaknesses.
- Prepare and review weekly sales reports listing daily efforts, including a summary of all definite and tentative business booked along with any cancellations and/ or lost business.
- Coordinate transient and group room commitments to ensure proper market mix.
- Enhance the hotel's community image and stay abreast of competition, new developments, and sales methods and techniques in the hotel industry.
- Build networking opportunities and represent the hotel's interests in local issues by regularly attending the local Chamber of Commerce, Convention & Visitor's Bureau, hotel associations, and trade shows.