Paid Media Content Strategist - Dubai, United Arab Emirates - Huda Beauty

Description

Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world's fastest-growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness

Summary: As a Paid Media Content Strategist, you will be responsible for managing the end-to-end process of delivering high-performing paid media content. This role focuses on planning, coordinating, and optimizing digital content through strong processes, clear briefings, and close collaboration with internal teams and external partners. A core part of the role is analysing creative performance to understand what is working and what is not, applying a mindset of continuous improvement, and building a scalable paid media content system that consistently delivers best-in-class creative across paid channels.

Essential Duties and Responsibilities:

Digital Content Planning & Briefing

• Anticipate upcoming paid media campaigns and proactively plan digital content needs across platforms (Meta, TikTok, YouTube, etc.).
• Develop clear, actionable creative briefs informed by historic performance, platform trends, and campaign objectives.
• Brief content requirements for shoots, influencers, creators, and internal teams, ensuring alignment with paid media needs.

Content Development & Creative Process Management

• Own and continuously improve the content development process for paid media, ensuring efficient collaboration between internal editors, creative designers, and production teams.
• Manage and collaborate with external content creators, agencies, and freelancers to scale output and deliver best-in-class paid media creative.
• Edit and adapt content specifically for paid media placements, formats, and best practices.
• Ensure content is optimized for performance while remaining on-brand and visually compelling.

Approval & Delivery Management

• Manage content approvals with relevant stakeholders to ensure smooth and timely sign-off.
• Organize and deliver paid media-ready assets to the Paid Media team in a structured and efficient manner.

Performance Analysis & Optimization

• Monitor content performance across paid media channels to identify opportunities for improvement.
• Re-edit, iterate, and refresh existing content to extend performance and reduce creative fatigue.
• Support A/B testing initiatives to understand what drives engagement, conversion, and scale.

Testing & Innovation

• Partner with the Paid Media manager to run structured creative tests and experiments, informed by creative insights, best practices, and recommendations from platforms such as Meta, TikTok and YouTube.
• Apply learnings to continuously evolve content frameworks and raise the creative bar.
• Contribute ideas that challenge norms and help create best-in-class, disruptive paid media content.

Cross-Functional Collaboration

• Work closely with Paid Media, Influencer, Marketing, Creative, Production, and E-commerce teams to ensure alignment.
• Act as a connection point between content creation and media execution, ensuring creative aligns with paid media needs

Requirements

• 5 years of experience in content development, creative strategy, paid media creative, or performance-focused creative roles.
• Strong understanding of paid social platforms and how creative impacts performance.
• Hands-on experience editing content for digital and paid media formats.
• Experience working with influencers, UGC, creator-led content or creative agencies is a strong plus.
• Data-driven mindset with the ability to translate performance insights into creative improvements.
• Strong organizational skills with the ability to manage multiple campaigns and deadlines.
• Excellent communication skills and ability to collaborate cross-functionally.
• Passion for beauty, trends, and digital-first storytelling.

Benefits

• Monthly "Self Love Days" – at company discretion 
• Premium Medical/Dental/Vision coverage for employee plus dependents 
• Monthly coaching sessions with our in-house Success Coach 
• Employee discounts on all Huda Beauty products 
• Quarterly product gifting 

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.