Head of Growth and Marketing - United Arab Emirates, Dubai - Elchai Group

    Elchai Group
    Elchai Group United Arab Emirates, Dubai

    1 day ago

    Description
    Job Description

    Head of Growth and Marketing

    Full Time | Dubai


    Company:
    Elchai Group


    Products:
    Nodalum, flagship multi model AI SaaS, plus other Elchai Group products and platforms

    Markets:
    B2B and B2C | SaaS | Digital platforms | Enterprise solutions

    Role overview


    Elchai Group is seeking a Head of Growth and Marketing to lead and scale all marketing activities across the group, with Nodalum as the flagship product but responsibility extending to all current and future products.

    This role goes beyond digital marketing.

    You will own brand, growth, performance, content, partnerships, positioning, lifecycle, go to market strategy, and experimentation, while continuously researching, testing, and implementing new marketing technologies, channels, and methodologies.

    What you will own

    • Group wide marketing and growth strategy
    • Brand positioning and messaging across all products
    • Full funnel ownership from awareness to retention and referral
    • Digital and non digital marketing channels
    • Performance marketing, SEO, GEO, and AEO
    • Content, PR, partnerships, and community initiatives
    • Go to market strategy for new product launches
    • Conversion optimization and customer experience
    • Lifecycle, retention, and revenue expansion
    • Analytics, attribution, and reporting
    • Continuous research, testing, and adoption of new tools and technologies
    Key responsibilities

    Strategy and leadership

    • Define the overall marketing and growth strategy for the group
    • Translate business goals into actionable marketing plans
    • Prioritize initiatives across products based on impact
    • Build scalable marketing processes and systems
    Acquisition and awareness

    • Manage digital channels such as paid media, SEO, social, and marketplaces
    • Manage non digital channels such as partnerships, events, PR, and strategic collaborations
    • Identify and test new channels and distribution opportunities
    SEO, GEO, and AEO

    • Own search visibility across traditional and AI driven search engines
    • Optimize for answer engines, AI summaries, and conversational discovery
    • Work with technical teams on site architecture, performance, and schema
    Brand and positioning

    • Develop and maintain strong, credible brand positioning
    • Ensure consistency across all touchpoints
    • Support enterprise, partner, and investor facing communication
    Conversion and experience

    • Optimize websites, onboarding, pricing, and customer journeys
    • Run structured experiments with clear hypotheses and metrics
    Lifecycle and retention

    • Build onboarding, engagement, win back, and retention programs
    • Support cross sell and upsell initiatives
    Research and innovation

    • Continuously research emerging marketing technologies and trends
    • Test and implement new tools, platforms, and methodologies
    • Introduce AI assisted workflows and automation where valuable
    Data and analytics

    • Define tracking frameworks and KPIs
    • Own dashboards and reporting
    • Ensure data driven decision making
    Collaboration and execution

    • Work closely with CTO, IT, AI, and product teams
    • Align marketing with sales for B2B initiatives
    • Manage internal resources and external partners
    Who you are

    • A strong marketing and growth generalist with execution depth
    • Comfortable across brand, performance, product, and go to market
    • Curious, fast learning, and proactive in adopting new technologies
    • Able to research, test, and implement independently
    • Data driven but commercially minded
    • Comfortable working in a fast moving, technical environment
    Required experience

    • Proven experience leading marketing and growth for tech or digital companies
    • Experience across multiple marketing disciplines, not only digital
    • Strong understanding of SaaS and platform business models
    • Experience working with technical teams
    • Track record of measurable impact
    Tools and skills

    • Paid media platforms and analytics tools
    • SEO and content tools
    • CRM and lifecycle platforms
    • Marketing automation and experimentation tools
    • AI assisted marketing tools and workflows
    • Strong research and analytical skills
    What we offer

    • Real ownership across marketing and growth
    • Exposure to multiple products and markets
    • Freedom to research, test, and implement new approaches
    • Direct access to leadership and technical teams
    • Competitive compensation aligned to impact
    • Dubai based role

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