Category Strategist - Dubai, United Arab Emirates - Nestle Operational Services Worldwide SA
Description
Category Strategist
POSITION SNAPSHOT
Company:
Nestlé MENA
Location:
Dubai, United Arab Emirates
Number of Vacancies: 3
***The Category Strategist will drive growth in our business unites by deeply understanding our consumer, brands and market, to identify opportunities to unlock significant results. He/she will guide and influence category decision making by providing actionable, data-based reporting, analysis & insights to achieve business growth.
Key responsibilities of the Category Strategist include:
Business Partnership: Act as a strategic partner to the category teams. Supports Generating Demand teams and corporate functions (General Management, Communication & Media, Nutrition, CSV, Corporate Communication, Finance...) as well as Corporate Communication
Vertical Expertise: Develop deep knowledge and expertise in the assigned category verticals. Stay up to date with industry trends, competitive landscape, and customer preferences to identify growth opportunities and potential risks.
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Future Business Growth: Identify and evaluate potential growth opportunities within the category verticals. Conduct market research, analyze data, and provide insights to support decision-making and drive business growth.
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Category Knowledge: Build and instill category knowledge across the organization. Develop training programs, conduct workshops, and share best practices to enhance category understanding and expertise among team members.
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Strategic Planning: Collaborate with the category teams to develop long-term strategic plans for their respective categories. Define objectives, set targets, and create action plans to achieve business growth and profitability.
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Performance Analysis: Monitor and analyze category performance metrics, including sales, market share, and profitability. Identify areas of improvement and recommend strategies to optimize performance and drive results.
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Stakeholder Management: Build strong relationships with internal stakeholders, including category teams, sales, marketing, and operations. Collaborate and align on business objectives, share insights, and drive cross-functional collaboration.
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Equity: Manages Brand Health Trackers and other equity studies and generate cross brand/Category insights related to equity and recommends actions
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Capability Building: Drive the transformation in marketing to ensure consumer centricity and insight driven decision making.
Requirements for the role:
- At least 5 + years' experience in market research at Nestlé, agency or equivalent FMCG
- Bachelor's degree in business, marketing, or a related field. MBA or advanced degree is a plus.
- Proven experience in brand management, business strategy, or related roles.
- Strong analytical and problemsolving skills, with the ability to translate data into actionable insights.
- Excellent communication and presentation skills, with the ability to influence and collaborate with crossfunctional teams.
- Deep understanding of brand management, consumer insights, market dynamics, and industry trends.
- Ability to work in a fastpaced, dynamic environment and manage multiple priorities.
- Strong business acumen and strategic thinking
- Proficiency in data analysis tools and software
If you are a strategic thinker with a passion for driving business growth and have a strong background in consumer and market insights, we would love to hear from you.
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