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- Assist in leading the development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.
- Is aware and understands the importance of setting key performance indicators and being an active member in achieving them.
- Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.
- Manage day-to-day client relationships and communications.
- Mentor and guide junior planning team members.
- Ability to understand a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets in accordance with the client's goals.
- Good sense of commercial understanding, able to both evaluate ROI drivers for business partners and agencies.
- Develop, assess and present to the client documents related to media strategies, media plans, and reports (campaign & competitive).
- Expertly developing and evaluating supplier proposals.
- Ability to set client's expectations on all projects.
- Work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad-hoc vendor issues.
- Foster relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients' media investment.
- Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
- In-depth knowledge and experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index (GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
- In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
- Knowledge of digital media and emerging technologies.
- Lead on media spend summaries and flowcharts to make sure they are updated and accurate.
- Direct team member with the input from strategy, implementation, data-driven insights and recommendations.
- Mastery of flawless media planning process and ability to design integrated solutions to clients.
- Strong relationship with media vendors, ability to negotiate extra deliverables for the client (rates, extensions, delivery deadlines etc.).
- Help the team as required, eg perform competitive analyses, answering direct information requests, evaluation of media options.
- Involved in helping develop and deliver competitive/plan rationale presentations.
- 2-4 years of experience in media planning or related role (offline & online)
- Strong organizational skills, team player, ability to multitask, and work under pressure.
- Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.
- Problem solving mindset; pro-actively resolves issues and knows when and to whom to escalate
- Strong communication skills
- Strong analytical skills and ability to interpret data and market research.
- Ability to multi-task and work independently
- Attention to details and ability to work with data and numbers
Senior Executive - Dubai, United Arab Emirates - Zenith
Description
Job Description
You will support the media division and wider media team with developing media plans in line with the communication strategy and any other duties relating to developing accurate media (client) campaigns. You will be responsible for designing and implementing creative and effective communication campaigns, which are data driven and grounded in strategy and insights to drive our client's business.
Main Tasks
Qualifications