Exhibition Marketing Manager - Dubai, United Arab Emirates - Virtual Key

Virtual Key

Verified Company

Dubai, United Arab Emirates

2 weeks ago

Posted by:

Ahmed Al-Mansouri

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Description

The purpose of the division is to develop in-house events introducing International manufacturers to buyers across the Middle East and Africa.

The main brands are focused on Multiple sectors which currently take place in the GCC, Africa & US regions.

Global Manufacturers & Suppliers across a range of industries showcase their products to the local business market intending to build long-term trade relations.

The role of the Exhibition Marketing Manager is to support the Exhibition, Sales & Marketing Team in the following:

Develop and implement comprehensive marketing strategies to promote our events and exhibitions.
Collaborate with crossfunctional teams to align marketing efforts with overall business objectives.
Ensure a consistent and compelling brand image across all marketing channels.
Develop and maintain brand guidelines, ensuring adherence in all promotional materials.
Analyze digital metrics and optimize campaigns for maximum reach and engagement.
Lead the creation of engaging and persuasive content for marketing materials, including websites, brochures, and press releases.
Collaborate with creative teams to develop visually appealing and onbrand assets.
Devise and execute promotional campaigns to drive attendance and participation in our events.
Utilize both online and offline channels to maximize visibility and audience engagement.
Stay informed about industry trends, competitor activities, and market demands.
Conduct market research to identify opportunities and challenges, informing marketing strategies.

Qualifications: